Augmented Reality

Google Expands AR Beauty Features to Mobile Browsers
Google Expands AR Beauty Features to Mobile Browsers
October 25, 2023  |  eCommerce

Google has expanded the availability of its augmented reality (AR) beauty features by bringing them to mobile browsers. The tech giant introduced AR beauty features...

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Google, Meta, Apple Receive FCC Approval to Tap Into Airwaves for VR and AR
Google, Meta, Apple Receive FCC Approval to Tap Into Airwaves for VR and AR
October 19, 2023  |  Big Tech

Google, Meta and Apple have received approval from the Federal Communications Commission (FCC) to use airwaves for their virtual reality (VR) and augmented reality (AR) tools. This decision marks a...

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As Snap Seals Its AR Fate, Brands Dive Deeper Into Augmented Retail  
As Snap Seals Its AR Fate, Brands Dive Deeper Into Augmented Retail  
October 18, 2023  |  Retail

Retailers are turning to augmented reality (AR) to craft consumer experiences that not only resonate and leave a lasting impression but also instill greater confidence...

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FDA Creates New Committee to Shape Healthcare Amid AI Surge
FDA Creates New Committee to Shape Healthcare Amid AI Surge
October 16, 2023  |  Artificial Intelligence

Smart regulation is crucial to capturing the potential of future-fit innovations, like artificial intelligence (AI). The importance of walking a fine line between discovery and...

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Walmart Experiments With AI and AR to Enhance Shopping Experience
Walmart Experiments With AI and AR to Enhance Shopping Experience
October 06, 2023  |  Walmart

Walmart is embracing emerging technologies to enhance the shopping experience for its customers. With the aim of making shopping more convenient, Walmart is leveraging artificial intelligence...

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Report: Meta to Lay Off Employees in Reality Labs Division
Report: Meta to Lay Off Employees in Reality Labs Division
October 03, 2023  |  Meta

In a move that could hinder Meta’s metaverse ambitions, the parent company of Facebook is reportedly planning to lay off employees in its Reality Labs...

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Snap Says AI Virtual Try-On Helped Kill Augmented Reality Unit
Snap Says AI Virtual Try-On Helped Kill Augmented Reality Unit
September 27, 2023  |  Technology

Snap is shutting down its six-month-old augmented reality (AR) for enterprise services unit.  “Several things have changed since we first began pursuing our AR Enterprise...

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Luxury Shoppers Are Slow to Convert but Demand Digital Innovation
Luxury Shoppers Are Slow to Convert but Demand Digital Innovation
September 05, 2023  |  Retail

Luxury retailers have established a reputation for their exclusive and upscale offerings, catering to a limited clientele characterized by discerning preferences and substantial financial resources....

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Retailers Hope to Hit Metaverse Spending With Real Products
Retailers Hope to Hit Metaverse Spending With Real Products
August 18, 2023  |  Metaverse

Even though the media has shifted its focus away from the metaverse, consumers’ interaction with the virtual realm is far from over. At least that’s...

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