Augmented Reality

Some Apple Vision Pro Users Complain of Discomfort, Lack of ‘Killer App’
Some Apple Vision Pro Users Complain of Discomfort, Lack of ‘Killer App’
February 15, 2024  |  Apple

Apple’s Vision Pro headset has made waves in the tech community, but early feedback reportedly suggests that some users are encountering difficulties with the $3,500 device. Comfort,...

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Report: 52% of Vision Pro Apps Are Paid Downloads
Report: 52% of Vision Pro Apps Are Paid Downloads
February 12, 2024  |  Apple

New research shows that more than half of apps on Apple’s Vision Pro are paid downloads. As Techcrunch noted in a Monday (Feb. 12) report, that figure —...

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L’Oréal Sees 150% Increase in Virtual Try-Ons as Consumers Seek AR Immersion
L’Oréal Sees 150% Increase in Virtual Try-Ons as Consumers Seek AR Immersion
February 12, 2024  |  Retail

L’Oréal is seeing a rapid uptick in adoption of virtual try-ons, as consumers increasingly seek out mixed-reality technologies that bring real-world-like immersion to online shopping....

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From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
February 10, 2024  |  Retail

As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity...

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Retailers Hope AR and GenAI Energize Consumers and Get Them to Buy
Retailers Hope AR and GenAI Energize Consumers and Get Them to Buy
February 09, 2024  |  Retail

The commerce landscape is experiencing unprecedented growth, driven by the rapid expansion of digital marketplaces and eCommerce platforms.  This surge comes as little surprise, as...

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Roblox Looks to Capture Network Effects From AI, Metaverse Headsets
Roblox Looks to Capture Network Effects From AI, Metaverse Headsets
February 07, 2024  |  Earnings

The metaverse, creator economy and artificial intelligence (AI) are among the 21st century’s biggest trends. And video game developer Roblox, which enjoyed its first-ever quarter...

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5G Promises Connected Consumers More Personalized, Efficient Banking Experiences
5G Promises Connected Consumers More Personalized, Efficient Banking Experiences
February 06, 2024  |  Technology

With the launch of Apple Vision Pro in the United States, the spotlight has again turned to its enabling technology: 5G. This resurgence is not...

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Report: Snapchat Cuts Dozens of Jobs With More Layoffs Planned
Report: Snapchat Cuts Dozens of Jobs With More Layoffs Planned
February 04, 2024  |  Social Commerce

Snapchat parent Snap has reportedly laid off workers with more job cuts to come. The social media platform cut several dozen staff members last week, Business Insider reported Saturday (Feb....

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Launch of Apple Vision Pro Supercharges Retailers’ Adoption of VR
Launch of Apple Vision Pro Supercharges Retailers’ Adoption of VR
February 02, 2024  |  Retail

Mixed-reality technology is reshaping the landscape of the retail industry, ushering in an era of immersive experiences for consumers that blend the digital and physical....

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