Augmented Reality

Report: Snapchat Cuts Dozens of Jobs With More Layoffs Planned
Report: Snapchat Cuts Dozens of Jobs With More Layoffs Planned
February 04, 2024  |  Social Commerce

Snapchat parent Snap has reportedly laid off workers with more job cuts to come. The social media platform cut several dozen staff members last week, Business Insider reported Saturday (Feb....

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Launch of Apple Vision Pro Supercharges Retailers’ Adoption of VR
Launch of Apple Vision Pro Supercharges Retailers’ Adoption of VR
February 02, 2024  |  Retail

Mixed-reality technology is reshaping the landscape of the retail industry, ushering in an era of immersive experiences for consumers that blend the digital and physical....

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Walmart Counters Amazon’s eCommerce Lead With Omnichannel Tech
Walmart Counters Amazon’s eCommerce Lead With Omnichannel Tech
February 02, 2024  |  Retail

As Walmart looks to shrink Amazon’s growing lead in consumer retail spending, the mega-retailer is turning to new technologies to merge the digital and physical...

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Apple’s Vision Pro Headset to Launch With 600 New Apps
Apple’s Vision Pro Headset to Launch With 600 New Apps
February 01, 2024  |  Apple

Apple’s first mixed-reality headset, Vision Pro, is set to be released Friday (Feb. 2) and will launch with 600 new apps and games. “Apple Vision...

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Walmart, Maybelline Use AR to Foster Shopper Confidence
Walmart, Maybelline Use AR to Foster Shopper Confidence
January 31, 2024  |  Retail

Retailers are embracing augmented reality (AR) to improve consumer experiences, leave a lasting impact, foster greater confidence in the brand, and ultimately encourage purchases. This...

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Walmart Expands Virtual Try-On Tech to Eyewear
Walmart Expands Virtual Try-On Tech to Eyewear
January 30, 2024  |  Retail

Walmart is expanding its use of augmented and virtual reality technology to include eyewear. The world’s largest retailer’s new offering, announced Tuesday (Jan. 30), comes at a...

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Zoom to Launch Collaboration App for Apple Vision Pro
Zoom to Launch Collaboration App for Apple Vision Pro
January 29, 2024  |  Apple

Zoom has unveiled an app designed exclusively for Apple’s soon-to-be-released mixed reality headset, Vision Pro. The app is set to be available for download on Apple’s App...

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Lipstick Goes AI at CES
Lipstick Goes AI at CES
January 10, 2024  |  artificial intelligence

CES 2024 is shaping up to be a watershed event for artificial intelligence (AI) and the connected economy. After the pre-show hype focused on robotics...

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Apple Plans to Launch Vision Pro Mixed-Reality Headset by February 
Apple Plans to Launch Vision Pro Mixed-Reality Headset by February 
December 20, 2023  |  Apple

Apple is reportedly preparing to launch its Vision Pro mixed-reality headset by February.  The company has been increasing production of the headset at its facilities in China, with...

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