Augmented Reality

Apple Reportedly Slashes Vision Pro Glasses Production Forecast
Apple Reportedly Slashes Vision Pro Glasses Production Forecast
July 03, 2023  |  Apple

Apple has apparently scaled back its production forecast for its mixed-reality headset amid manufacturing troubles. Also on hold: plans for a more affordable version of...

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Apple’s Glasses May Re-spark Interest in Virtual Reality but Roadblocks Remain
Apple’s Glasses May Re-spark Interest in Virtual Reality but Roadblocks Remain
June 22, 2023  |  Technology

Cost of entry is just one barrier as consumers continue to express interest in alternate reality platforms. First, it seemed like Google’s glasses would be the...

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Virtual Try-On Software Searches for Competitive Advantage as Big Tech Steps In
Virtual Try-On Software Searches for Competitive Advantage as Big Tech Steps In
June 21, 2023  |  Retail

In the ever-evolving landscape of technology dominated by artificial intelligence (AI) and augmented reality (AR), numerous solution providers, including industry giant Google, are vying for...

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Luxury Retailers Try On AI to Reduce Returns
Luxury Retailers Try On AI to Reduce Returns
June 16, 2023  |  Retail

Following bullish remarks on artificial intelligence (AI) by Farfetch CEO José Neves during the luxury retailer’s first-quarter 2023 earnings report, Maison Valentino is set to...

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Report: Apple Acquires AR Headset Maker Mira
Report: Apple Acquires AR Headset Maker Mira
June 06, 2023  |  Apple

Apple has reportedly acquired augmented reality (AR) headset maker Mira. The tech company retained at least 11 employees from the acquired firm, The Verge reported Tuesday (June 6), citing...

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Apple’s $3500 Mixed Reality Headset No Shoo-In to Be a Slam Dunk
Apple’s $3500 Mixed Reality Headset No Shoo-In to Be a Slam Dunk
June 05, 2023  |  Retail

Apple’s foray into the mixed-reality world is official. And the reality beyond the announcement? Well, it may be, mixed. Past may be prologue, and the...

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Manicures Go Virtual With AR
Manicures Go Virtual With AR
May 23, 2023  |  Retail

As brands and retailers look to translate real-life experiences into the online realm, beauty and fashion tech solutions provider Perfect Corp. is looking to augment...

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Amazon Anywhere Lets Consumers Shop From Virtual Environments
Amazon Anywhere Lets Consumers Shop From Virtual Environments
May 09, 2023  |  Amazon

Amazon says it will begin letting consumers buy real-world products from inside virtual spaces. Amazon Anywhere, an “immersive shopping experience” announced Tuesday (May 9), lets...

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Snap and Men’s Wearhouse Bring Augmented Reality to Prom Season
Snap and Men’s Wearhouse Bring Augmented Reality to Prom Season
April 20, 2023  |  Retail

For Men’s Wearhouse, this year’s prom theme is “augmented reality.” The clothing retailer has teamed up with Snapchat owner Snap to use the social media...

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