Consumers are accustomed to personalized, seamless mobile experiences, and loyalty programs are no different, Jehan Luth, founder and CEO of Banyan, writes in the PYMNTS...
Receipt- and SKU-level data can help make card-linked offers more relevant to consumers, but increased merchant participation is needed, Jehan Luth, CEO at data platform...
Card-linked offers earned a bad rep for lack of relevance and basic customer knowledge, but that’s set to change in 2022 and going forward as...
Andrea Gilman, a former Mastercard executive with decades of experience with product management and marketing, will now be working with infrastructure company Banyan as its...