Former Mastercard Worldwide SVP Andrea Gilman Joins Banyan as Chief Marketing Officer

Andrea Gilman, a former Mastercard executive with decades of experience with product management and marketing, will now be working with infrastructure company Banyan as its chief marketing officer, according to a press release emailed to PYMNTS.

Gilman will be in charge of Banyan’s marketing and communications, and will also partner closely with the company’s senior leadership team.

“I’m thrilled to join Banyan, to advance the exciting work being done here, and to unlock item level data for retailers and financial services companies in a way that enriches commerce for today’s digital consumer,” Gilman said. “I have always been focused on delivering meaningful transformation through team collaboration, and Banyan presents a fantastic opportunity to do just that.”

The release noted that Gilman has “more than 20 years” of experience with product management, product development, digital transformation and marketing expertise. She’s also had experience with both banks and merchants, according to the release.

She previously worked at Mastercard Worldwide, where she was senior vice president and global lead for the small and medium enterprise segment. She also worked on Mastercard’s B2B innovation strategy.

PYMNTS wrote that Mastercard has been seeing big cross-border numbers as of late, with cross-border being particularly strong amid various gross dollar volume (GDV) increases, with the U.S.’s increasing 14% and volume outside the U.S. growing by 19%.

Read more: Mastercard X-Border Travel Spending Volumes Top 2019 Levels Across the Globe

While U.S. spending remained healthy because of a level of savings during the pandemic, Asia has lagged due to COVID restrictions. Cross-border spending saw its recovery increase, with travel being a particularly strong segment.

In other news, Mastercard has also teamed with Microsoft on new identity solutions which should help boost online shopping and fraud detection.

See also: Mastercard, Microsoft Debut Next-Gen ID Tech for Safer Online Shopping

This will purportedly help deliver a frictionless shopping experience, which will help the eCommerce sector convert window shopping and price comparisons into more sales. This will also help fight cyberthieves, who have been using networks to increase theft throughout the pandemic.