Banyan

Walgreens Teams With Banyan for Item-Level Data
Walgreens Teams With Banyan for Item-Level Data
May 20, 2024  |  Partnerships

Walgreens has formed a partnership with Banyan, a platform offering merchants item-level receipt data solutions. By adding Banyan’s item-level data capabilities, the companies said on its blog Monday...

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34% of Consumers Haven’t Heard of Card-Linked Offers
34% of Consumers Haven’t Heard of Card-Linked Offers
May 13, 2024  |  Credit Cards

Card-linked offers — promotions intended to entice consumers to use their credit and debit cards — are incredibly popular with consumers. That is, once they...

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Big Innovations Powering Small Business Growth Dominate This Week in B2B
Big Innovations Powering Small Business Growth Dominate This Week in B2B
May 02, 2024  |  B2B Payments

It is National Small Business Week in the U.S., and the spotlight is on business-to-business (B2B) innovation.  That’s why PYMNTS spent Monday (April 29) unpacking how small businesses...

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Banyan to Add Item-Level Data Capabilities to WEX Virtual Payments
Banyan to Add Item-Level Data Capabilities to WEX Virtual Payments
May 02, 2024  |  Data

Banyan has announced a new partnership with WEX. “As a B2B FinTech whose purpose is to simplify the business of running a business, WEX helps...

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The Power of Data in Business Decision-Making
The Power of Data in Business Decision-Making
April 30, 2024  |  Opinion

To keep customers and attract new ones, businesses must leverage technology and data to guide strategy, Michael Budde, COO and CFO at Banyan, writes in...

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44% of Consumers Need Multiple Prompts for Card-Linked Offers
44% of Consumers Need Multiple Prompts for Card-Linked Offers
April 26, 2024  |  Consumer Insights

Card-linked offers — those special promotions designed to encourage consumers to use their credit and debit cards at specific locations or for specific items —...

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New Data: 93% of Card-Linked Offer Users Come Back for More
New Data: 93% of Card-Linked Offer Users Come Back for More
April 23, 2024  |  Loyalty & Rewards

Card-linked offers, which provide special savings or rewards attached to a merchant or product, are popular: Roughly 2 in 5 cardholders consistently use them. PYMNTS...

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Banyan CEO: Chase’s Media Move Highlights Value of Customer Data
Banyan CEO: Chase’s Media Move Highlights Value of Customer Data
April 09, 2024  |  Connected Economy

Banks need new revenue streams. Retailers (and other businesses operating with razor-thin margins) need to fine-tune their go-to-market strategies and gain higher returns on marketing...

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For Banks to Compete With FinTechs, They Need to Act Like One
For Banks to Compete With FinTechs, They Need to Act Like One
March 28, 2024  |  Banking

The financial services landscape is an inherently customer-centric one. Within it, the winds of change around customer behavior and expectations about their banking relationships and...

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