As grocers look to boost loyalty and drive adoption, card-linked offers can help them reach half of all shoppers. By the Numbers For the new...
Most consumers shop with brands and merchants where they are members of a loyalty or rewards program. Moreover, 4 in 10 consumers prefer cards with...
There are as many ways to do business as there are businesses themselves. And each of those organizations has their own “One Thing” that they...
A sticky customer base makes for a happy business. And the technical opportunities and innovations embedded across today’s data-rich operating landscape are helping financial institutions,...
Chipotle’s experience through the pandemic mirrored that of other merchants, Jason Scoggins, senior director of loyalty and CRM, told PYMNTS. “We saw minimal foot traffic,...
Eric Dean, head of platform partnerships at Banyan, told PYMNTS that flexibility must govern marketing programs as merchants and financial institutions (FIs) seek to streamline...
Loyalty is about knowing and rewarding customers, and the more intimate the purchase, the more you need to know about personalization. Speaking with PYMNTS for...
Companies that had put off modernizing their infrastructure to readily utilize data may now be scrambling to join in the latest tech trend. The capabilities...
When it comes to receipt-level data, the dollars are in the details. That’s one way to summarize the value that item-level data can represent to...