Banyan

New Research: Card-Linked Offers Reaching Top Earners and Gen Z
New Research: Card-Linked Offers Reaching Top Earners and Gen Z
March 05, 2024  |  Merchant Innovation

The end of 2023 provided little reprieve from rising prices, even as the impending holidays encouraged consumers to manage spending. The need to save made...

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1 in 4 Gen Z Shoppers Use Card-Linked Offers for Specific Products
1 in 4 Gen Z Shoppers Use Card-Linked Offers for Specific Products
February 22, 2024  |  Consumer Insights

Brands looking to drive adoption with card-linked offers have found their best customers in the younger generations. By the Numbers The PYMNTS Intelligence report “Leveraging...

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Banyan CEO Takes Long-Term View of FinTech Infrastructure
Banyan CEO Takes Long-Term View of FinTech Infrastructure
February 09, 2024  |  B2B Payments

The evolving world of payments is being built on top of innovative strategies.  And, after years of traditional ways of transacting like paper checks and...

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3 in 4 Consumers With Children Are Likely to Use Card-Linked Offers for Traveling
3 in 4 Consumers With Children Are Likely to Use Card-Linked Offers for Traveling
January 22, 2024  |  Credit Cards

Credit cards have become more than just a means of payment. With the rise of travel credit cards, consumers now have the opportunity to earn...

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The Value of Turning Receipts Into Rewards in Real Time
The Value of Turning Receipts Into Rewards in Real Time
January 17, 2024  |  Data

Two key words for the payments landscape in 2024 include personalization and embedded. Banyan’s platform is helping merchants, banks and FinTechs navigate both. “It is...

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Data Collaboration: Unlocking Growth and Efficiency in 2024
Data Collaboration: Unlocking Growth and Efficiency in 2024
January 12, 2024  |  Opinion

PYMNTS asked industry executives across the payments and digital commerce landscape to give us their take on the pivotal shifts, technological advancements and strategies that...

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Two-Thirds of Shoppers Used Card-Linked Offers to Make Holiday Purchases
Two-Thirds of Shoppers Used Card-Linked Offers to Make Holiday Purchases
January 10, 2024  |  Loyalty & Rewards

The 2023 holiday shopping season provided little reprieve from rising prices, and United States consumers sought ways to manage spending. This made card-linked offers especially...

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Banyan Names Citi Veteran Alpesh Chokshi as President
Banyan Names Citi Veteran Alpesh Chokshi as President
January 09, 2024  |  Personnel

Item-level receipt data platform Banyan has named financial industry veteran Alpesh Chokshi as president. Chokshi, whose appointment was announced Tuesday (Jan. 9), joins Banyan following a stint as global...

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Gen Z Favors Brands vs Retailers for Card-Linked Offers
Gen Z Favors Brands vs Retailers for Card-Linked Offers
December 26, 2023  |  Retail

Retailers and brands are constantly seeking ways to foster customer loyalty and generate new sources of sales. One effective strategy is to leverage item-level receipt...

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