Banyan

Brands Target Families With Children to Boost Cross-Sales and Loyalty
Brands Target Families With Children to Boost Cross-Sales and Loyalty
November 29, 2023  |  Loyalty & Rewards

Families with children constitute the largest group of consumers with merchant or store credit cards — more than millennials, baby boomers, childless couples or high-income...

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Consumers’ Love of Cash Back Offers Merchants Opportunity to Increase Store Card Use
Consumers’ Love of Cash Back Offers Merchants Opportunity to Increase Store Card Use
October 30, 2023  |  Loyalty & Rewards

For merchants looking to enhance customer engagement and maintain a competitive edge in a highly competitive market, loyalty programs are a vital asset. In fact,...

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Payments Innovation Starts With Infrastructure and Ends With Personalized Experiences
Payments Innovation Starts With Infrastructure and Ends With Personalized Experiences
October 26, 2023  |  Payments Innovation

No one (other than PYMNTS readers) wakes up thinking about payments or money movement. Rather, it is what’s on the other side of the transaction...

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More Than Half of Co-Branded Card Holders Want Better Offers
More Than Half of Co-Branded Card Holders Want Better Offers
October 25, 2023  |  Loyalty & Rewards

Customer engagement is key to staying ahead of the pack in a highly competitive market, so numerous merchants and brands offer loyalty and rewards programs,...

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43% of FIs and FinTechs Say Using Receipt Data Improves Customer Experience
43% of FIs and FinTechs Say Using Receipt Data Improves Customer Experience
October 24, 2023  |  Commerce

As businesses continue to seek ways to improve customer experiences and drive operational efficiency, one strategy that is gaining traction is the use of item-level...

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How Personalized Card Reward Programs Are Driving Customer Loyalty
How Personalized Card Reward Programs Are Driving Customer Loyalty
September 19, 2023  |  Loyalty & Rewards

Card reward programs are proving to be highly effective in building customer loyalty across industries, especially the travel sector, which is roaring back after several...

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Card-Linked Offers Go a Long Way Toward Driving Grocery Loyalty
Card-Linked Offers Go a Long Way Toward Driving Grocery Loyalty
September 15, 2023  |  Loyalty & Rewards

As grocers look to boost loyalty and drive adoption, card-linked offers can help them reach half of all shoppers. By the Numbers For the new...

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73% of Card Users Say They Prefer Cards with Linked Offers — But Just 41% Used Them
73% of Card Users Say They Prefer Cards with Linked Offers — But Just 41%...
September 15, 2023  |  Loyalty & Rewards

Most consumers shop with brands and merchants where they are members of a loyalty or rewards program. Moreover, 4 in 10 consumers prefer cards with...

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10 C-Suite Execs Share Their Recipe for Sustainable Success
10 C-Suite Execs Share Their Recipe for Sustainable Success
August 23, 2023  |  Business

There are as many ways to do business as there are businesses themselves. And each of those organizations has their own “One Thing” that they...

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