brand

How Kohl’s Is ‘Thinking Differently’ As It Moves On Millennial Shoppers
How Kohl’s Is ‘Thinking Differently’ As It Moves On Millennial Shoppers
December 06, 2018  |  Retail

When Kohl’s decided to bring Amazon into its store locations about a year ago, many commentators wondered if the brand had made a big mistake....

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Direct To Consumer: Ditching The Middleman
Direct To Consumer: Ditching The Middleman
July 19, 2017  |  Retail

History tends to repeat itself. In retail, we’ve seen this happen time and again. The latest aspect of retail to rear its head again is...

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Ralph Lauren Hires New CEO Via P&G Veteran
Ralph Lauren Hires New CEO Via P&G Veteran
May 18, 2017  |  Retail

It’s been a rough past couple of months for the clothing retail brand Ralph Lauren. As we’ve reported recently, the retailer fired its CEO back...

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Title Nine Boosts Its Brand, Customer Experience
Title Nine Boosts Its Brand, Customer Experience
April 26, 2017  |  Retail

Developing a cohesive environment where both customers feel a sense of community and the website brand matches that can be a challenge. Women’s outdoor and...

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Sears Holdings Drops Trump Home Collection
Sears Holdings Drops Trump Home Collection
February 14, 2017  |  Retail

In what’s becoming a laundry list of retailers dropping any items from the Trump family, Sears Holdings adds its  name to the list. Adding to...

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