Brands

Price Is Top of Mind When Consumers Shop on eCommerce Marketplaces

Price Is Top of Mind When Consumers Shop on eCommerce Marketplaces
Price Is Top of Mind When Consumers Shop on eCommerce Marketplaces
March 11, 2024  |  eCommerce

When online shoppers decide to make purchases from eCommerce marketplaces rather than directly from brands or retailers, PYMNTS Intelligence research reveals, affordability is their top...

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Gen Z Preference for Shopping Brands’ Sites Presents a $72B Opportunity
Gen Z Preference for Shopping Brands’ Sites Presents a $72B Opportunity
January 18, 2024  |  eCommerce

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Brands Bet Limited-Edition Apparel Can Catch Consumers’ Interest
Brands Bet Limited-Edition Apparel Can Catch Consumers’ Interest
December 09, 2021  |  Retail

In the coming weeks, many families who have gathered for the holidays will sit down around the table to play board games such as Scrabble...

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Alphabet Touts Retail And Shopping Progress In Q1 Earnings
Alphabet Touts Retail And Shopping Progress In Q1 Earnings
April 27, 2021  |  Earnings

By now today’s Alphabet earnings report (April 27) has circulated and been commented on extensively. And while the huge advertising comeback and skyrocketing revenues were...

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Digital-First Economy Values Personalized Video For Consumer Engagement
Digital-First Economy Values Personalized Video For Consumer Engagement
December 08, 2020  |  Retail

A picture, the old expression goes, is worth a thousand words. Expanding on that adage, a video must be worth a thousand pictures. It’s a...

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How Brands Can Avoid Direct-To-Consumer Pitfalls
How Brands Can Avoid Direct-To-Consumer Pitfalls
July 28, 2020  |  Retail

COVID-19 didn’t create the idea of selling direct to consumer, but the outbreak has massively expanded consumer interest in the idea across virtually all commerce...

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Snapchat Debuts New Developer Tools Including eCommerce
Snapchat Debuts New Developer Tools Including eCommerce
June 12, 2020  |  eCommerce

Snap has rolled out a large array of new features for popular social media app Snapchat, including Snap Minis, which allow brands to offer new...

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Summer 2020’s New Winning Accessory
Summer 2020’s New Winning Accessory
May 30, 2020  |  Retail

The history of American fashion trends is bedecked with some strange entries. The summer of love in 1969 saw hippies storm Bethel, New York bedecked...

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DTC Brands See Media Opportunity In Crisis
DTC Brands See Media Opportunity In Crisis
May 28, 2020  |  Retail

In 1990, someone asked Sam Walton about the recession the country was in at the time. “I thought about it,” he said, “and decided not...

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