What do consumers see when they’re standing in front of a shelf or a product display? Retailers would hope that shoppers’ gazes are drawn to...
Of all the platitudes that pundits use to describe the millennial generation, one of the most pervasive might be that these young consumers just don’t...
Different generations have different ways of storing their savings. The Greatest Generation might have stuffed it under mattresses, while baby boomers stuck it in the...
Whole Foods isn’t like any other grocery chain, and its executives have tried hard to make it that way. Rising to the top of the...
Christmas is usually known for a general effusion of cheer and goodwill throughout communities – at least that’s how things are supposed to run. Instead,...
On the surface, there seems to be no reason why shoppers wouldn’t want to sign up for rewards programs. Many consumers love the rush of...
A general rule of thumb in marketing is to advertise wherever your consumers are, which is why commercials and campaigns around sporting events can be...
When the law of supply and demand tilts in retailers’ favors, they can usually charge higher prices for goods that some shoppers don’t want to...
Though Cyber Monday and a perennially longer holiday shopping season have siphoned some of the traditional hype away from Black Friday, there are still plenty...