On the surface, there seems to be no reason why shoppers wouldn’t want to sign up for rewards programs. Many consumers love the rush of...
A general rule of thumb in marketing is to advertise wherever your consumers are, which is why commercials and campaigns around sporting events can be...
When the law of supply and demand tilts in retailers’ favors, they can usually charge higher prices for goods that some shoppers don’t want to...
Though Cyber Monday and a perennially longer holiday shopping season have siphoned some of the traditional hype away from Black Friday, there are still plenty...
Retailers spend massive amounts of resources on marketing campaigns, store redesigns and promotional discounts to lure customers into their stores on Black Friday. However, some...
For most retail tech innovations, the nuts and bolts of gadget functionality are usually the determining factors in whether it’ll be adopted by the industry....