consumer insights

Gen Zs Live With Family to Save Money; Gen Xs as Caregivers
Gen Zs Live With Family to Save Money; Gen Xs as Caregivers
November 16, 2023  |  Consumer Insights

Household composition, particularly the ratio between income earners and household members, is a critical factor in assessing a consumer’s financial stability, especially with the escalating...

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Sentiment Sours as Consumers See Inflation Rising for Years to Come
Sentiment Sours as Consumers See Inflation Rising for Years to Come
November 10, 2023  |  Consumer Insights

Consumers’ expectations on the economy — and particularly inflation — continue to sour. And they seem to be girding for price pressures to be firmly...

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Gen X Leads Mobile Adoption for Grocery Purchases
Gen X Leads Mobile Adoption for Grocery Purchases
November 09, 2023  |  Consumer Insights

Despite not being digital natives, Generation X is leading the way for mobile payments, surpassing the other generations in how often this method is used...

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Middle-Income Consumers Lose 18% of Savings Due to Inflation
Middle-Income Consumers Lose 18% of Savings Due to Inflation
November 09, 2023  |  Consumer Insights

The high and persistent inflation that has shaken the global economy in recent years has also seeped into U.S. households. Despite efforts to manage budgets...

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Consumers’ Love of Cash Back Offers Merchants Opportunity to Increase Store Card Use
Consumers’ Love of Cash Back Offers Merchants Opportunity to Increase Store Card Use
October 30, 2023  |  Loyalty & Rewards

For merchants looking to enhance customer engagement and maintain a competitive edge in a highly competitive market, loyalty programs are a vital asset. In fact,...

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1 in 5 Consumers Cite Job Loss as Reason for Depleting Savings
1 in 5 Consumers Cite Job Loss as Reason for Depleting Savings
October 30, 2023  |  Consumer Insights

Despite a decline in inflation rates, living paycheck to paycheck remains the predominant lifestyle for a significant portion of Americans.  This financial tightrope is not limited to those with...

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Men With Higher Savings Tend to Splurge More Than Women
Men With Higher Savings Tend to Splurge More Than Women
October 19, 2023  |  Consumer Insights

Consumers who indulge in extravagant spending across various product and service categories typically maintain significantly higher savings. This is one of the key findings in...

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Income Lags Behind Inflation as Cash-Strapped Consumers Chase Deals
Income Lags Behind Inflation as Cash-Strapped Consumers Chase Deals
October 12, 2023  |  Consumer Insights

The U.S. economy is facing growing concerns as wages fail to keep up with high inflation, with consumers finding it increasingly challenging to maintain their...

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Apple iPhone Remains Teens’ Preferred Mobile Device
Apple iPhone Remains Teens’ Preferred Mobile Device
October 10, 2023  |  Consumer Insights

The Apple iPhone is reportedly on track to remain the mobile device of choice of nearly nine in 10 teens.  Eighty-seven percent of teens own...

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