consumer insights

Split Spending: Survival vs. Splurge Defines the New Consumer

Split Spending: Survival vs. Splurge Defines the New Consumer
Split Spending: Survival vs. Splurge Defines the New Consumer
March 24, 2026  |  Retail

The most endangered species in retail isn’t brick-and-mortar. It’s the mid-market shopper share of wallet. Get the Full Story Complete the form to unlock this...

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Budget Pressure Is Changing What ‘Worth It’ Means to Gen Z
Budget Pressure Is Changing What ‘Worth It’ Means to Gen Z
March 19, 2026  |  Retail

Financial stress is pushing more consumers toward digital wallets, and the shift may say less about tech adoption than about how shoppers are trying to...

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Lower-Income Consumers Use Digital Channels to Build Bigger Baskets
Lower-Income Consumers Use Digital Channels to Build Bigger Baskets
March 18, 2026  |  Retail

Earnings season has revealed a consumer who is not withdrawing from the marketplace so much as recalibrating participation, timing purchases with deliberation and increasingly using...

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The Next Battle in Credit Won’t Be for Top of Wallet
The Next Battle in Credit Won’t Be for Top of Wallet
March 11, 2026  |  Credit Cards

The credit industry has spent decades competing for something consumers were never actually optimizing for. Get the Full Story Complete the form to unlock this...

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Three Generations Face the Same Bills and Make Different Moves
Three Generations Face the Same Bills and Make Different Moves
February 25, 2026  |  Consumer Finance

Picture three Americans staring at the same electric bill. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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The Conference Board Finds Labor Market Optimism Lifts Consumer Confidence
The Conference Board Finds Labor Market Optimism Lifts Consumer Confidence
February 24, 2026  |  Consumer Insights

Slight improvements in consumers’ expectations for business conditions, labor market conditions and incomes drove a turnaround in consumer confidence in February, The Conference Board said Tuesday...

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Planned Purchases Rise as Financial Stress Eases, Study Finds
Planned Purchases Rise as Financial Stress Eases, Study Finds
February 23, 2026  |  Consumer Finance

Many Americans are turning themselves down for credit before a lender ever does. Get the Full Story Complete the form to unlock this article and...

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Consumer Spending Stays Strong Despite Slower Income Gains
Consumer Spending Stays Strong Despite Slower Income Gains
February 20, 2026  |  Consumer Insights

Consumers continue to shoulder the expansion of the U.S. economy, even as late-year data reveal a more deliberate spending posture and a softer pace of...

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