consumer insights

Cash Beats Yields as Consumers Prioritize Access to Funds
Cash Beats Yields as Consumers Prioritize Access to Funds
April 03, 2026  |  Cash

The certainty that money is available when needed has become a defining concern for households. We’re all navigating elevated prices and higher borrowing costs at...

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Consumers Pass the Debt Test but Fail the Savings Test
Consumers Pass the Debt Test but Fail the Savings Test
March 24, 2026  |  Consumer Insights

Household finances are showing resilience on the surface, but the underlying sentiment points to a more constrained consumer. The PYMNTS Consumer Expectations Index measures whether...

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Split Spending: Survival vs. Splurge Defines the New Consumer
Split Spending: Survival vs. Splurge Defines the New Consumer
March 24, 2026  |  Retail

The most endangered species in retail isn’t brick-and-mortar. It’s the mid-market shopper share of wallet. Findings in the March edition of the PYMNTS Intelligence “Share...

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Budget Pressure Is Changing What ‘Worth It’ Means to Gen Z
Budget Pressure Is Changing What ‘Worth It’ Means to Gen Z
March 19, 2026  |  Retail

Financial stress is pushing more consumers toward digital wallets, and the shift may say less about tech adoption than about how shoppers are trying to...

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Lower-Income Consumers Use Digital Channels to Build Bigger Baskets
Lower-Income Consumers Use Digital Channels to Build Bigger Baskets
March 18, 2026  |  Retail

Earnings season has revealed a consumer who is not withdrawing from the marketplace so much as recalibrating participation, timing purchases with deliberation and increasingly using...

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The Next Battle in Credit Won’t Be for Top of Wallet
The Next Battle in Credit Won’t Be for Top of Wallet
March 11, 2026  |  Credit Cards

The credit industry has spent decades competing for something consumers were never actually optimizing for. Top of wallet. Issuers built elaborate rewards architectures to win...

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Three Generations Face the Same Bills and Make Different Moves
Three Generations Face the Same Bills and Make Different Moves
February 25, 2026  |  Consumer Finance

Picture three Americans staring at the same electric bill. The retiree sighs, turns down the thermostat and makes a mental note to skip dinner out...

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The Conference Board Finds Labor Market Optimism Lifts Consumer Confidence
The Conference Board Finds Labor Market Optimism Lifts Consumer Confidence
February 24, 2026  |  Consumer Insights

Slight improvements in consumers’ expectations for business conditions, labor market conditions and incomes drove a turnaround in consumer confidence in February, The Conference Board said Tuesday...

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Planned Purchases Rise as Financial Stress Eases, Study Finds
Planned Purchases Rise as Financial Stress Eases, Study Finds
February 23, 2026  |  Consumer Finance

Many Americans are turning themselves down for credit before a lender ever does. That is the through line of “Consumer Credit Economy: Strategy vs. Spontaneity—Navigating the...

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