Digital Activities

Digital Has Become a Way of Daily Life for 622M Consumers in 11 Global Markets
Digital Has Become a Way of Daily Life for 622M Consumers in 11 Global Markets
May 17, 2023  |  Connected Economy

The global digital transformation is continuing. Global digital engagement hit a new peak in the first quarter of 2023, rising 2.4% year over year as...

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Consumers Now Want Digital in Everything, Everywhere, All at Once, Study Finds
Consumers Now Want Digital in Everything, Everywhere, All at Once, Study Finds
March 29, 2023  |  News

Tech layoffs are running rampant. With inveterate titans like Meta, Google and Microsoft laying off thousands of workers, many are beginning to wonder whether digital...

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America’s Digital Transformation Is Slow, Steady and Driven by Routine
America’s Digital Transformation Is Slow, Steady and Driven by Routine
December 22, 2022  |  Connected Economy

Global digital transformation edged forward again in Q3 2022, increasing 0.7% from Q2, reflecting a continued rise in digital activities across the 11 economies we...

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Are Millennials and Super Apps a Match Made in Connected Heaven?
Are Millennials and Super Apps a Match Made in Connected Heaven?
October 20, 2022  |  Technology

Consumers are inundated by digital interactions and online choices, and the constant flow of digital actions can be daunting. Many use multiple devices to curate...

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Super Apps Promise Relief for Always On Millennials
Super Apps Promise Relief for Always On Millennials
October 10, 2022  |  Technology

Millennials are the world’s first truly digital-first consumers. Having come of age with computers, smartphones and other connected devices in hand, they are accustomed to...

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