Franklin Madison

Data Brief: 40 Pct Of Gen Z Consumers Are Shopping For Insurance In New Ways
Data Brief: 40 Pct Of Gen Z Consumers Are Shopping For Insurance In New Ways
June 22, 2021  |  Insurance

Those on the market for insurance products today tend to be younger, and not married to traditional notions of where to buy coverage — or...

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Where FIs Fit In The Millennial Life Insurance Purchase Journey
Where FIs Fit In The Millennial Life Insurance Purchase Journey
May 28, 2021  |  Insurance

Life insurance is one of those financial products that often gets careful consideration during the milestones of life — marriage, perhaps, or kids arriving. The...

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The Real Reason Banks Miss Out On Millennial Insurance Sales
The Real Reason Banks Miss Out On Millennial Insurance Sales
May 05, 2021  |  Banking

Talk about low-hanging fruit. Banks have an untapped sales opportunity right in front of them — one that leverages what they do best, with a...

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Study: Many Consumers Will Buy Insurance From Their Bank If Offered The Option
Study: Many Consumers Will Buy Insurance From Their Bank If Offered The Option
April 15, 2021  |  Banking

Would it surprise you to learn that Gen Z consumers — the oldest of whom turn 24 this year — are the most likely of...

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NEW DATA: Consumers Are Willing But Banks Miss Opportunity On Digital-First Life Insurance
NEW DATA: Consumers Are Willing But Banks Miss Opportunity On Digital-First Life Insurance
April 13, 2021  |  Insurance

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Keeping Customers At The Center Of Insurance Innovation
Keeping Customers At The Center Of Insurance Innovation
March 18, 2021  |  Insurance

Digital transformation can run the risk of treating customers like numbers. But as Franklin Madison Senior Director of Digital Strategy Jedd Taylor told PYMNTS, insurance...

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Data Analytics And Insurance Now Drive Consumer Financial Wellness Conversations
Data Analytics And Insurance Now Drive Consumer Financial Wellness Conversations
February 24, 2021  |  Consumer Finance

Ask 10 consumers to define “financial wellness,” and it just might produce 10 different answers. The way the Consumer Financial Protection Bureau (CFPB) defines the...

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