Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Gen Z Leaves Its Mark On Omnichannel
Gen Z Leaves Its Mark On Omnichannel
December 28, 2016  |  Retail

Generation Z (ages 18 to 26) is leading the charge when it comes to the adoption and frequent usage of omnichannel shopping in the U.S....

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Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z
Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z
July 13, 2016  |  Retail

Move over millennials, there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. Get the Full...

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