Influencers

Expedia Teams With Influencers and Celebs on Shoppable Storefronts
Expedia Teams With Influencers and Celebs on Shoppable Storefronts
September 16, 2024  |  Travel Payments

Expedia has launched a series of “shoppable storefronts” curated by social media influencers and brands. The company’s Travel Shops, announced Monday (Sept. 16), allow creators to share and...

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LTK Adds New Customization Features to Automatic Direct Message Tool
LTK Adds New Customization Features to Automatic Direct Message Tool
August 20, 2024  |  Social Commerce

LTK has added new customization features and access to weekly payouts to its Creator Commerce platform. The new customization features allow the users of LTK...

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Mango and Farm Rio: Targeting US Consumers With Global Appeal and Local Relevance
Mango and Farm Rio: Targeting US Consumers With Global Appeal and Local Relevance
August 19, 2024  |  Retail

In the competitive arena of international fashion, Mango and Farm Rio are each pursuing distinct strategies to capture the U.S. consumer market. Both brands, hailing...

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@Girls Host: Social Commerce Is Influencing More Personal Content
@Girls Host: Social Commerce Is Influencing More Personal Content
August 12, 2024  |  Social Commerce

As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian...

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1 in 5 Retail Shoppers Is Influenced by Written Content 
1 in 5 Retail Shoppers Is Influenced by Written Content 
July 02, 2024  |  Retail

As consumers increasingly turn to digital content for shopping inspiration, articles are proving to be a relatively effective motivator for purchasing. By the Numbers “Generation...

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LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
June 20, 2024  |  Retail

LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping...

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Half of All Influencers Peak at $15K Per Year
Half of All Influencers Peak at $15K Per Year
June 18, 2024  |  Social Commerce

You can make money as a social media influencer. But maybe not enough to get by. A report Monday (June 17) evening by The Wall...

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Walmart Takes Amazon Battle Into New Virtual Spaces
Walmart Takes Amazon Battle Into New Virtual Spaces
May 24, 2024  |  Retail

As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to...

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Uber Integrates Social Commerce Into Marketplace as Shoppers Seek Peer Recommendations
Uber Integrates Social Commerce Into Marketplace as Shoppers Seek Peer Recommendations
May 17, 2024  |  Social Commerce

As consumers increasingly look for guidance from trusted friends and content creators to inform their shopping, Uber is integrating a social element into its Eats...

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