Influencers

Casper Warns Social Media Celebs Could Pose Investment Risk
Casper Warns Social Media Celebs Could Pose Investment Risk
January 12, 2020  |  Investments

U.S. mattress-in-a-box company Casper has underscored the increasing power of social media influencers to propel or hinder brands. The firm, moreover, cited its own digital...

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Giving Financial Independence The Royal Treatment
Giving Financial Independence The Royal Treatment
January 11, 2020  |  International

For Americans, who didn’t grow up with a constitutional monarchy in place, the various ins-and-outs of the British royal family are a fun, if occasionally...

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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand
How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand
December 05, 2019  |  Retail

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe...

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An Instabrand’s Innovation Journey Into Experiential Wellness
An Instabrand’s Innovation Journey Into Experiential Wellness
November 18, 2019  |  Retail

As of 2019, tea cleanses or tea detoxes are a fairly well-known phenomenon. Odds are good that if one heads to their social media feed...

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Coty Plans To Buy Controlling Stake In Kylie Cosmetics
Coty Plans To Buy Controlling Stake In Kylie Cosmetics
November 18, 2019  |  Retail

As part of a wave of fledgling cosmetics lines capitalizing on social media and celebrity founders, Kylie Jenner’s Kylie Cosmetics is on pace for approximately $200...

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The Lucrative Advertising Life Of Instafamous Kids
The Lucrative Advertising Life Of Instafamous Kids
October 19, 2019  |  Social Commerce

On June 3, 2019, a star was born. Her name is Alessi Ren Luyendyk. If you are wondering why a random four-month-old baby is a...

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The Crowdsourced 1099 Salesforce Enters The Picture
The Crowdsourced 1099 Salesforce Enters The Picture
October 04, 2019  |  Business

We are all salespeople — we all have influence over certain friends, relatives, neighbors and co-workers. Assuming people trust us (assuming other people consider us...

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Geniuslink Acquires Social Shopping Site Kit From Patreon
Geniuslink Acquires Social Shopping Site Kit From Patreon
September 12, 2019  |  Partnerships / Acquisitions

Patreon, a platform where content creators and influencers can get memberships from fans, announced that it’s selling Kit.com’s assets to Geniuslink, according to a report...

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Luxury Fashion Brands Outspend Smaller Rivals On Social Media
Luxury Fashion Brands Outspend Smaller Rivals On Social Media
June 07, 2019  |  Retail

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts...

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