Aldi US Launches Website and App Powered by Instacart Commerce Platform

Grocer Aldi U.S. launched a redesigned website and mobile app Monday (March 30), both of which are powered by Instacart’s Storefront Pro enterprise commerce platform and fulfillment solutions.

In addition, after powering fulfillment for Aldi U.S. since 2019, Instacart has become the retailer’s exclusive fulfillment partner across its website and app, the companies said in a Monday press release.

The redesigned website and app provide better personalized product recommendations, enhanced product discovery and shoppable recipes, according to the release. They are now available across the United States.

“Shoppers define value in more ways than one — often by saving both time and money,” Aldi U.S. Chief Operating Officer Dave Rinaldo said in the release. “As customers look for more flexibility, our partnership with Instacart enhances the Aldi online experience, giving the 1-in-3 U.S. households that shop our aisles another convenient way to get their groceries when and how they want.”

Aldi announced in January that it plans to open more than 180 American stores by the end of the year, bringing the grocer’s total number of stores to nearly 2,800. The company also said it would open three new distribution centers and overhaul its digital business.

Instacart Storefront Pro is an enterprise-grade grocery solution that brings together a retailers’ website, mobile app and in-store digital touchpoints. It can be paired with Instacart’s fulfillment technology. The solution is used by more than 380 grocery retailers, per the release.

“By combining Storefront Pro and fulfillment into one integrated platform, we’re helping Aldi U.S. scale faster while preserving everything that makes their brand special,” Ryan Hamburger, vice president of commercial partnerships at Instacart, said in the release. “We’re proud to deepen our partnership and support their continued expansion across the U.S.”

PYMNTS reported in February that on the enterprise side, Instacart is positioning itself as a technology enablement layer for grocers that want true omnichannel capabilities without stitching together point solutions. Instacart said in a shareholder letter released in February that its marketplace now spans more than 2,200 retail banners and nearly 100,000 locations, while its Storefront technology powers more than 380 grocers’ eCommerce sites.