Airlines are not quite the inventors of the points-based loyalty model, but they do perhaps deserve credit, historically speaking, for perfecting the art form. Points are...
In the digital world, loyalty can work as a differentiator, a way to keep consumers amid fierce competition from many merchants. But loyalty also comes...
When it comes to managing Black Friday crowds, it’s all about getting customers checked out quickly. That’s prompting some retailers, including Gap Inc., to customize...
These days, it’s hard to even think of a restaurant operating without some massive presence in digital — not only an attractive website, but online delivery...
Would one lock a Ducati to a lamppost with a loop of dental floss? Well, that’s about the equivalent of what’s protecting an estimated $250B...
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When it comes to using loyalty points as a currency, some might underestimate the difficulty of such an application: “People kind of shrug,” Modo CEO Bruce...
Traditional convenience store customers aren’t known for, or pursued for, their loyalty. Convenience store buys have historically been viewed as impulsive by nature – the...
Merchants must manage billions of tokens – easier said than done. Nitin Prabhu, PayPal’s senior director of issuance, tokenization and loyalty platform, offers a hint of...