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“I’m a consumer. Why should I keep coming back to you?” Get the Full Story Complete the form to unlock this article and enjoy unlimited...
The pandemic interjected a lot of uncertainty into the world of loyalty and rewards offerings in the last year as consumers’ shopping habits realigned and...
Rewards points and programs may spur customers to make purchases, but do they inspire loyalty that lives on after the transaction is made? Get the...
Promotions have not just become a lifeline for retailers looking to boost revenues during the pandemic, but also fraudsters looking for a quick and easy...
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Chase Bank and Mastercard have partnered with Air Canada to introduce the airline’s Aeroplan credit card in the U.S. Get the Full Story Complete the...
Consumers' newfound affinity for touchless shopping and payment experiences at brick-and-mortar stores is influencing how they shop online, says Keala Gaines, vice president of global...