loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Consumer Spending Preferences Define Borders Of The New Loyalty
Consumer Spending Preferences Define Borders Of The New Loyalty
December 16, 2020  |  Payment Methods

The name of the game in commerce today is loyalty — in many ways an intangible — and from banks to merchants to investors, a...

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eBay: Offline Payment Preferences Are Changing Online Habits
eBay: Offline Payment Preferences Are Changing Online Habits
December 11, 2020  |  Consumer Payments

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Love And Loyalty: David’s Bridal Launches First Rewards Program
Love And Loyalty: David’s Bridal Launches First Rewards Program
December 08, 2020  |  Retail

It was Frank Sinatra who sang the great line about love and marriage: “You can’t have one without the other.” The marketing team at David’s...

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Restaurant Operators Face New Loyalty Demands
Restaurant Operators Face New Loyalty Demands
November 24, 2020  |  Loyalty & Rewards

Lettuce-wrap your mind around this: “There are 31.6 million consumers in the United States — 15.7 percent of the total — who are dining in...

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Deep Dive: Why QSRs Should Lean On Loyalty To Personalize Mobile, Online Dining
Deep Dive: Why QSRs Should Lean On Loyalty To Personalize Mobile, Online Dining
November 24, 2020  |  Restaurant innovation

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Putting Subscriptions On The Menu At Restaurants And QSRs
Putting Subscriptions On The Menu At Restaurants And QSRs
November 24, 2020  |  Subscription Commerce

The pandemic has been bad news for just about everyone over the past several months, but that doesn’t mean it’s been equally bad all around. Restaurants...

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Keeping Consumers Loyal In The Midst Of The Digital Shift 
Keeping Consumers Loyal In The Midst Of The Digital Shift 
November 23, 2020  |  Today In Data

To say nothing is the same as it was six months ago is an exaggeration. What we are doing, in many regards, hasn’t changed that...

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Chipotle On Capturing Loyalty Program Members Amid Rising Pandemic-Driven Digital Sales
Chipotle On Capturing Loyalty Program Members Amid Rising Pandemic-Driven Digital Sales
November 23, 2020  |  Restaurant innovation

No two customers are alike, and the restaurant loyalty programs and digital ordering options they receive shouldn’t be either, Nicole West, vice president of digital...

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The Value-Added Path To Bringing In Consumers
The Value-Added Path To Bringing In Consumers
November 20, 2020  |  Today In Data

While there are many ways to go about answering the question of what consumers want, the simplest answer can be offered in a single word:...

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