loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Scotiabank: Why Banks Need To Rethink Personalization

Scotiabank: Why Banks Need To Rethink Personalization
Scotiabank: Why Banks Need To Rethink Personalization
July 22, 2020  |  Digital-First Banking

Financial institutions (FIs) are beginning to see the light at the end of the tunnel for bouncing back from the pandemic, but the crisis has...

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Starbucks Sweetens Loyalty Perks With Payment Options
Starbucks Sweetens Loyalty Perks With Payment Options
July 21, 2020  |  Retail

The Starbucks Rewards program that already has loyal customers grabbing extra iced lattes on hot afternoons is about to become even more tempting. Get the...

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How Mobile Apps Can Help Restaurants Make Loyalty Rewarding
How Mobile Apps Can Help Restaurants Make Loyalty Rewarding
July 21, 2020  |  Restaurant innovation

For a consumer, getting and redeeming rewards should be seamless across online and in-person channels. And today, that experience has to be even more than...

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Grocery Loyalty Evolves With Digital Shift
Grocery Loyalty Evolves With Digital Shift
July 20, 2020  |  Retail

Customer loyalty is evolving with the acceleration of Digital 3.0, led by the category that has been most affected by the digital shift: grocery. With...

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Checkers And Rally’s: How The Drive-Thru Is Changing QSR Loyalty And Rewards
Checkers And Rally’s: How The Drive-Thru Is Changing QSR Loyalty And Rewards
July 20, 2020  |  Restaurant innovation

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Fidel Targets US Market In Expansion Of Card-Linking Technology
Fidel Targets US Market In Expansion Of Card-Linking Technology
July 16, 2020  |  International

U.K.-based Fidel, which builds out tech infrastructure for card-based loyalty reward programs, is jumping across the pond to expand into the U.S. market, while also...

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Taco Bell’s Approach To Fostering Customer Loyalty And Fighting Fraud
Taco Bell’s Approach To Fostering Customer Loyalty And Fighting Fraud
July 13, 2020  |  Mobile Order Ahead

Offering fast and seamless mobile apps with integrated loyalty programs was once enough for quick-service restaurants to ace the mobile ordering experience. But QSRs must...

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New Report: Why Taco Bell Says Personalization Is The Key To Acing The Mobile Order Ahead Experience
New Report: Why Taco Bell Says Personalization Is The Key To Acing The Mobile Order...
July 10, 2020  |  Mobile Order Ahead

Quick-service restaurants (QSRs) and others in the food service space are rapidly adjusting their operations during the pandemic, with many implementing new technologies online and...

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Credit Unions Tech Up For Loyalty
Credit Unions Tech Up For Loyalty
July 03, 2020  |  Credit Unions

If there’s one thing credit union (CU) members are known for, it’s their loyalty. Since most CUs start life as an economic affinity group of...

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