loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Starbucks Sweetens Loyalty Perks With Payment Options

Starbucks Sweetens Loyalty Perks With Payment Options
Starbucks Sweetens Loyalty Perks With Payment Options
July 21, 2020  |  Retail

The Starbucks Rewards program that already has loyal customers grabbing extra iced lattes on hot afternoons is about to become even more tempting. Get the...

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How Mobile Apps Can Help Restaurants Make Loyalty Rewarding
How Mobile Apps Can Help Restaurants Make Loyalty Rewarding
July 21, 2020  |  Restaurant innovation

For a consumer, getting and redeeming rewards should be seamless across online and in-person channels. And today, that experience has to be even more than...

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Grocery Loyalty Evolves With Digital Shift
Grocery Loyalty Evolves With Digital Shift
July 20, 2020  |  Retail

Customer loyalty is evolving with the acceleration of Digital 3.0, led by the category that has been most affected by the digital shift: grocery. With...

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Checkers And Rally’s: How The Drive-Thru Is Changing QSR Loyalty And Rewards
Checkers And Rally’s: How The Drive-Thru Is Changing QSR Loyalty And Rewards
July 20, 2020  |  Restaurant innovation

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Fidel Targets US Market In Expansion Of Card-Linking Technology
Fidel Targets US Market In Expansion Of Card-Linking Technology
July 16, 2020  |  International

U.K.-based Fidel, which builds out tech infrastructure for card-based loyalty reward programs, is jumping across the pond to expand into the U.S. market, while also...

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Taco Bell’s Approach To Fostering Customer Loyalty And Fighting Fraud
Taco Bell’s Approach To Fostering Customer Loyalty And Fighting Fraud
July 13, 2020  |  Mobile Order Ahead

Offering fast and seamless mobile apps with integrated loyalty programs was once enough for quick-service restaurants to ace the mobile ordering experience. But QSRs must...

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New Report: Why Taco Bell Says Personalization Is The Key To Acing The Mobile Order Ahead Experience
New Report: Why Taco Bell Says Personalization Is The Key To Acing The Mobile Order...
July 10, 2020  |  Mobile Order Ahead

Quick-service restaurants (QSRs) and others in the food service space are rapidly adjusting their operations during the pandemic, with many implementing new technologies online and...

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Credit Unions Tech Up For Loyalty
Credit Unions Tech Up For Loyalty
July 03, 2020  |  Credit Unions

If there’s one thing credit union (CU) members are known for, it’s their loyalty. Since most CUs start life as an economic affinity group of...

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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness
Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness
July 02, 2020  |  Credit Unions

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