loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Social Media Lures Credit Card Giants – And Their Advertising Spend

Social Media Lures Credit Card Giants – And Their Advertising Spend
Social Media Lures Credit Card Giants – And Their Advertising Spend
April 23, 2019  |  Loyalty & Rewards

Now, when you like your credit card rewards … you can really “like” them. Get the Full Story Complete the form to unlock this article...

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Coffee Chains Caffeinate Reward Programs With Digital Offerings
Coffee Chains Caffeinate Reward Programs With Digital Offerings
April 22, 2019  |  Retail

Coffee chains are brewing up a battle over customer loyalty: After news surfaced that Starbucks was updating its rewards offering, Dunkin’ is revamping its own...

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How Unattended Retail Sells Loyalty
How Unattended Retail Sells Loyalty
April 16, 2019  |  Unattended Retail

More than 75 percent of loyalty program members say the offerings make them more likely to be repeat customers. But for many unattended retailers, establishing...

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Mastercard: Building The ‘What’ Of Credit Card Rewards Around The ‘How’ Of Delivery
Mastercard: Building The ‘What’ Of Credit Card Rewards Around The ‘How’ Of Delivery
April 16, 2019  |  Mastercard

It used to be all about the “what.” Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

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Bringing Loyalty Programs To The Self-Serve Crowd
Bringing Loyalty Programs To The Self-Serve Crowd
April 12, 2019  |  Unattended Retail

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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H&M Reintroduces Delivery Fees For Loyalty Members
H&M Reintroduces Delivery Fees For Loyalty Members
April 10, 2019  |  Retail

Fashion retailer H&M announced it will start charging its loyalty club members delivery fees on small online orders. Get the Full Story Complete the form...

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Costa Coffee Trials Delivery, Loyalty Program For A Faster Fix
Costa Coffee Trials Delivery, Loyalty Program For A Faster Fix
April 03, 2019  |  Mobile Order Ahead

U.K. coffee lovers can get their morning fix with a shot of delivery, thanks to a new move by Costa Coffee. In the latest Mobile...

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How AI Jump-Starts Delivery And Keeps Order-Ahead Secure
How AI Jump-Starts Delivery And Keeps Order-Ahead Secure
April 02, 2019  |  Mobile Order Ahead

With mobile ordering now accounting for 60 percent of all digital orders, it has fast become the way the majority of consumers buy and pay...

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Could Starbucks’ Revamped Rewards Alienate Customers?
Could Starbucks’ Revamped Rewards Alienate Customers?
March 29, 2019  |  Retail

Research and analysis firm Bernstein said Starbucks’ changes to its rewards program could alienate some of its customers, according to a report by CNBC. The...

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