When Lululemon bought Mirror in 2020, it was a move to expand beyond selling clothes and tap into the growing trend of working out at...
When it comes to Lululemon and its customers, the brand seems to create a retail cult following, leaving many to wonder: What’s the secret sauce...
The rising popularity of certain weight loss drugs might end up helping apparel makers. Get the Full Story Complete the form to unlock this article...
As Peloton has been exploring various strategies in its quest to regain the success it achieved during the pandemic, the story of the brand has...
Peloton and Lululemon announced a five-year global strategic partnership last week, with the goal of uniting fitness content and athletic apparel to forge a collective...
Peloton and lululemon have announced a five-year strategic global partnership that aims to bring together fitness content and athletic apparel and create a combined community...
If it wasn’t the Lululemon Aligns for women or ABC pants for men that kept consumers come back, it’s the accessories. Get the Full Story...
If a coat or a pair pants were tailored to your body, what’s the likelihood of you returning it? Probably slim. But what if tailoring...
The direct-to-consumer (D2C) playbook really had a moment. It even had staying power through the pandemic as it provided brands with a way to reach...