marketing

FCA Proposes Consumer Duty on Social Media Financial Product Ads

FCA Proposes Consumer Duty on Social Media Financial Product Ads
FCA Proposes Consumer Duty on Social Media Financial Product Ads
July 17, 2023  |  Regulation

The U.K.’s financial watchdog wants to crack down on illicit marketing of financial products on social media. Get the Full Story Complete the form to...

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How Creators Influence Brands — and Why They Listen 
How Creators Influence Brands — and Why They Listen 
June 20, 2023  |  Retail

While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...

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Influencers Help Brands Drive Sales Through Retail Media Networks
Influencers Help Brands Drive Sales Through Retail Media Networks
May 12, 2023  |  Retail

With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...

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Mastercard ‘Digital Doors’ Aims to Help Small Businesses Scale With Marketing and Partnerships
Mastercard ‘Digital Doors’ Aims to Help Small Businesses Scale With Marketing and Partnerships
May 02, 2023  |  Mastercard

Mastercard has unveiled a number of updates to its “Digital Doors” small business program. Get the Full Story Complete the form to unlock this article...

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What a Ban on TikTok in the US Could Mean for Brands and Retailers
What a Ban on TikTok in the US Could Mean for Brands and Retailers
March 24, 2023  |  Retail

TikTok CEO Shou Zi Chew testified before the House Committee on Energy and Commerce for about five hours on Thursday (March 23). Throughout the hearing,...

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French Crypto Investors File Complaint Over Binance’s Social Media Marketing 
French Crypto Investors File Complaint Over Binance’s Social Media Marketing 
December 20, 2022  |  Cryptocurrency

Binance is facing a criminal complaint in France for its social media marketing.  Get the Full Story Complete the form to unlock this article and...

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Protecting Kids From Metaverse Marketing Is No Game
Protecting Kids From Metaverse Marketing Is No Game
October 11, 2022  |  Metaverse

Regulators in the U.S., the U.K. and the EU have each recently called for a crackdown on digital ads targeting kids, blaming big tech for...

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Calif. Privacy Law Marks Sea Change for Retailers’ eCommerce Strategies
Calif. Privacy Law Marks Sea Change for Retailers’ eCommerce Strategies
September 27, 2022  |  Retail

Two years in, and data privacy’s seismic shift — with California at its epicenter — may upend the way retailers close the deal. Get the...

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Gap Pivots From C-Suite Shake-up to ‘Shock Drops’ for Yeezy
Gap Pivots From C-Suite Shake-up to ‘Shock Drops’ for Yeezy
July 25, 2022  |  Retail

In 1937, the “world’s greatest salesman,” Elmer Wheeler, shot to fame and fortune with a marketing book and quip “Don’t Sell the Steak — Sell...

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