marketing

How Creators Influence Brands — and Why They Listen 
How Creators Influence Brands — and Why They Listen 
June 20, 2023  |  Retail

While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...

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Influencers Help Brands Drive Sales Through Retail Media Networks
Influencers Help Brands Drive Sales Through Retail Media Networks
May 12, 2023  |  Retail

With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...

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Mastercard ‘Digital Doors’ Aims to Help Small Businesses Scale With Marketing and Partnerships
Mastercard ‘Digital Doors’ Aims to Help Small Businesses Scale With Marketing and Partnerships
May 02, 2023  |  Mastercard

Mastercard has unveiled a number of updates to its “Digital Doors” small business program. Get the Full Story Complete the form to unlock this article...

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What a Ban on TikTok in the US Could Mean for Brands and Retailers
What a Ban on TikTok in the US Could Mean for Brands and Retailers
March 24, 2023  |  Retail

TikTok CEO Shou Zi Chew testified before the House Committee on Energy and Commerce for about five hours on Thursday (March 23). Throughout the hearing,...

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French Crypto Investors File Complaint Over Binance’s Social Media Marketing 
French Crypto Investors File Complaint Over Binance’s Social Media Marketing 
December 20, 2022  |  Cryptocurrency

Binance is facing a criminal complaint in France for its social media marketing.  Get the Full Story Complete the form to unlock this article and...

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Protecting Kids From Metaverse Marketing Is No Game
Protecting Kids From Metaverse Marketing Is No Game
October 11, 2022  |  Metaverse

Regulators in the U.S., the U.K. and the EU have each recently called for a crackdown on digital ads targeting kids, blaming big tech for...

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Calif. Privacy Law Marks Sea Change for Retailers’ eCommerce Strategies
Calif. Privacy Law Marks Sea Change for Retailers’ eCommerce Strategies
September 27, 2022  |  Retail

Two years in, and data privacy’s seismic shift — with California at its epicenter — may upend the way retailers close the deal. Get the...

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Gap Pivots From C-Suite Shake-up to ‘Shock Drops’ for Yeezy
Gap Pivots From C-Suite Shake-up to ‘Shock Drops’ for Yeezy
July 25, 2022  |  Retail

In 1937, the “world’s greatest salesman,” Elmer Wheeler, shot to fame and fortune with a marketing book and quip “Don’t Sell the Steak — Sell...

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French Advertising Company Publicis Buys eCommerce Analytics Firm Profitero
French Advertising Company Publicis Buys eCommerce Analytics Firm Profitero
May 03, 2022  |  Acquisitions

Publicis Groupe, a French advertising holding company, has acquired Profitero, an eCommerce software company providing brand analytics, a report Tuesday (May 3) from The Wall...

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