The digital shift, to paraphrase Gil Scott-Heron, will not be televised – but it will be measured. Retailers and direct-to-consumer (D2C) brands that are now...
There’s no podcast, textbook or self-help guru that has a playbook on marketing a retail business after a pandemic. But while reopening is the order...
Direct-to-consumer (DTC) brands are engaging in philanthropic activism to offer help amid the coronavirus crisis. DHVANI, in one case, aims to provide a free mask to Americans to help...
The coronavirus’ impact has not eluded Google, which announced a hiring freeze and a slashing of marketing budgets on Thursday (April 23). Get the Full Story...
Use and analysis of customer data has become key to enabling a personalized and omnichannel digital banking experience. But it’s easy to cross the line...
Digital and mobile banking may be more popular than ever, but it would be a mistake to count out the power of in-branch services just...
Airbnb is looking to pause its marketing campaigns as a way to save $800 million while the company’s executives slash half of their salaries, Reuters...
Retailers may be focused on the wrong metrics. That’s one of the conclusions from a poll of top marketers from Duke University’s Fuqua School of...
The leap year is upon us – the quadrennial event when the Gregorian calendar corrects a slight problem with its construction that, over time, would...