marketing

Yelp Adds Tracking To Restaurants’ Phone Numbers For Grubhub Incentive
Yelp Adds Tracking To Restaurants’ Phone Numbers For Grubhub Incentive
August 06, 2019  |  Security & Fraud

Vice is reporting that Yelp is changing phone numbers for Grubhub in order to let the company take a “referral fee” of between 15 to...

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WhatsApp, Instagram To Carry Facebook Name
WhatsApp, Instagram To Carry Facebook Name
August 04, 2019  |  Facebook

Facebook is adding its name to Instagram and WhatsApp as part of a rebranding aimed at unifying all three apps, The Wall Street Journal reported...

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That Inexplicable In-N-Out Burger, And Marketing Stunt #Fails
That Inexplicable In-N-Out Burger, And Marketing Stunt #Fails
July 27, 2019  |  Retail

This week, the world was presented with a truly unusual retail mystery: The Case of the Inexplicable In-N-Out Burger. Get the Full Story Complete the...

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Marketing Startup Pomona Raises $3M To Expand Data For Brands
Marketing Startup Pomona Raises $3M To Expand Data For Brands
July 24, 2019  |  Investments

An Indonesian startup that provides consumer brands with omnichannel marketing and sales products, including cash-back rewards, has raised $3 million in a Series A-2 funding...

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Alibaba, JD.com To Offer Consumer Shopping Data To Retailers
Alibaba, JD.com To Offer Consumer Shopping Data To Retailers
June 20, 2019  |  Retail

Through an Alibaba Group Holding Ltd program that offers years of shopping history for consumers, Bestore Co Ltd intends to connect technology for facial recognition...

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Walmart Overhauls Jet.com, President Out In August
Walmart Overhauls Jet.com, President Out In August
June 13, 2019  |  Retail

As Walmart works to integrate Jet.com into its business, the retailer is eliminating Simon Belsham’s role as Jet president. As a result, Jet team leaders...

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Building A Popular Local Pound Cake Into A National Product
Building A Popular Local Pound Cake Into A National Product
June 03, 2019  |  Retail

While there are many wonderful thing to say about a cake – delicious, beautiful and perhaps even inventive or creative – it is rarely described...

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Aussie Reserve Bank Throws Shade On Banks’ Slow Response To New Payments Platform
Aussie Reserve Bank Throws Shade On Banks’ Slow Response To New Payments Platform
May 17, 2019  |  Banking

The Reserve Bank of Australia (RBA) has sent a warning to major banks that its slow progress in implementing the New Payments Platform (NPP) has...

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Taco Bell To Open ‘The Bell’ Hotel
Taco Bell To Open ‘The Bell’ Hotel
May 16, 2019  |  Retail

To provide consumers with an immersive way to experience its brand, Taco Bell is launching The Bell: A Taco Bell Hotel and Resort in Palm...

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