Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

‘The Most Interesting Man In The World’ Is No Longer Interesting

How Addicted To The Internet Are Consumers Really?
How Addicted To The Internet Are Consumers Really?
February 22, 2016  |  Consumer Insights

Ever since the first cat GIF was forwarded on some university intranet, somebody has been complaining that kids are spending too much time on the...

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Why Millennials Matter To Omni
Why Millennials Matter To Omni
February 19, 2016  |  Omnicommerce

Millennials, millennials, millennials. While some may be sick of discussing the influence of this tech-savvy generation of consumers, omnichannel merchants just don’t have that luxury....

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Making The Case For A Millennial Investment
Making The Case For A Millennial Investment
February 18, 2016  |  Banking

With millennials estimated to account for 50 percent of global consumption by next year, financial institutions need to better recognize them as valuable investments, rather...

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Are Banks Keeping Up With The Millennials?
Are Banks Keeping Up With The Millennials?
February 17, 2016  |  Banking

With millennials estimated to account for 50 percent of global consumption by next year, financial institutions need to better recognize them as valuable investments, rather...

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