Sections
online advertising
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eCommerceGoogle Offers Free Ads To Lure Merchants From Amazon
In a bid to lure advertisers from other eCommerce companies, Google said it will...
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GoogleGoogle Data Practices Under EU Antitrust Scrutiny
EU antitrust regulators are probing Google to see how the search giant uses and...
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GoogleGoogle Antitrust Probe Widens To Include Search, Android
The antitrust investigation into Google will be expanded to include the tech giant's search...
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Social CommerceThe Lucrative Advertising Life Of Instafamous Kids
On June 3, 2019, a star was born. Her name is Alessi Ren Luyendyk....
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Fraud PreventionCurbing Digital Advertising’s Big Payments Fraud Problem
The complexity of online and mobile advertising — and the vast sums of money...
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Security & FraudTwitter Ad Targeting Bug Could Have Exposed User Data
Twitter has admitted to ad-targeting data breaches in regard to user permissions, according to...
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RetailRetailers Make Bigger Moves Into Experiential Digital Advertising
It’s not enough to just be a retailer these days, it seems. Digital ads...
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Partnerships / AcquisitionsTarget Seeks To Purchase Digital Ad Firm
Target is reportedly in discussions with Triad Retail Media, the retail advertiser owned by...
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Internet of ThingsCan Google Fight Off Amazon And Facebook In Online Ad...
Google appears to be losing steam in the ongoing race to dominate the online...
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FacebookFacebook Advertisers Remain Loyal Despite Scandals
CNBC is reporting that despite a year of scandals for social media giant Facebook,...
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AmazonAmazon Reins In Ads Amid Regulatory Probe
Amazon has removed some very prominent ads for some of its private label products...
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AmazonAmazon Tries Out Pop-Up Ads Over Rivals’ Products
Amazon has been testing a new feature on its mobile app where it forces...
