online advertising

Google Loses Key Online Advertising Exec To Greylock Partners
Google Loses Key Online Advertising Exec To Greylock Partners
October 02, 2018  |  Personnel

Sridhar Ramaswamy, the executive in charge of Google’s online advertising business, is leaving the company to take on a new role at Greylock Partners, the...

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Snap Launches eCommerce For Advertisers
Snap Launches eCommerce For Advertisers
September 27, 2018  |  eCommerce

Snapchat eCommerce is taking shape this week, with the company that operates the messaging app launching advertising products centered around online retail. The move comes...

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Five At Five: Amazon’s Online Ad Push Gains Steam
Five At Five: Amazon’s Online Ad Push Gains Steam
September 04, 2018  |  News

Welcome to Five at Five, your late look at today’s commerce and payments news. Today’s coverage includes the latest on Amazon’s ad efforts, along with a...

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GDPR Thins The Herd For Online And Mobile Advertising
GDPR Thins The Herd For Online And Mobile Advertising
August 23, 2018  |  Legal

Don’t cry for Facebook. Sure, the social media platform said it lost one million active users from Europe after the General Data Protection Regulation (GDPR)...

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Mobile Growth Leads To 24 Percent Ad Revenue Increase For Alphabet
Mobile Growth Leads To 24 Percent Ad Revenue Increase For Alphabet
July 24, 2018  |  Google

Alphabet, the parent company of Google, posted financial results Monday (July 23) that beat analyst expectations, and included a 26 percent year-over-year revenue increase to...

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Amazon To Take Bite Out Of Google’s Digital Ad Business
Amazon To Take Bite Out Of Google’s Digital Ad Business
May 15, 2018  |  Amazon

Amazon is testing out a new display ad offering that will allow merchants selling on the site to buy spots that will follow shoppers around...

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Amazon Courts YouTube Advertisers
Amazon Courts YouTube Advertisers
October 10, 2017  |  Amazon Acquisitions

Amazon is reportedly holding meetings in an effort to lure more advertisers to its video content platform in a bid to take on YouTube. According...

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Google Adopts Kinder, Gentler Subscription Policy
Google Adopts Kinder, Gentler Subscription Policy
October 03, 2017  |  Google

Google has relaxed its subscription policy, no longer requiring news websites to provide users with three free articles per day or face less prominence in...

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Ad Agencies Hit By “Digital Disruption,” Bits And Bytes Take Bites From Middlemen
Ad Agencies Hit By “Digital Disruption,” Bits And Bytes Take Bites From Middlemen
August 25, 2017  |  Earnings

London-based multinational advertising and public relations company WPP’s sneeze shows a flu spreading across the advertising sector, and the malaise is borne in part by...

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