online advertising

Mobile Growth Leads To 24 Percent Ad Revenue Increase For Alphabet
Mobile Growth Leads To 24 Percent Ad Revenue Increase For Alphabet
July 24, 2018  |  Google

Alphabet, the parent company of Google, posted financial results Monday (July 23) that beat analyst expectations, and included a 26 percent year-over-year revenue increase to...

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Amazon To Take Bite Out Of Google’s Digital Ad Business
Amazon To Take Bite Out Of Google’s Digital Ad Business
May 15, 2018  |  Amazon

Amazon is testing out a new display ad offering that will allow merchants selling on the site to buy spots that will follow shoppers around...

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Amazon Courts YouTube Advertisers
Amazon Courts YouTube Advertisers
October 10, 2017  |  Amazon Acquisitions

Amazon is reportedly holding meetings in an effort to lure more advertisers to its video content platform in a bid to take on YouTube. According...

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Google Adopts Kinder, Gentler Subscription Policy
Google Adopts Kinder, Gentler Subscription Policy
October 03, 2017  |  Google

Google has relaxed its subscription policy, no longer requiring news websites to provide users with three free articles per day or face less prominence in...

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Ad Agencies Hit By “Digital Disruption,” Bits And Bytes Take Bites From Middlemen
Ad Agencies Hit By “Digital Disruption,” Bits And Bytes Take Bites From Middlemen
August 25, 2017  |  Earnings

London-based multinational advertising and public relations company WPP’s sneeze shows a flu spreading across the advertising sector, and the malaise is borne in part by...

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NEW REPORT: Chatbots Go Omnichannel As Personal Stylists
NEW REPORT: Chatbots Go Omnichannel As Personal Stylists
June 15, 2017  |  Omnicommerce

Everyone could use a little styling help from time to time, but would you more likely ask a bedazzling chatbot than a human personal stylist...

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Google Gets Two EU Directives Over Online Ad Practices
Google Gets Two EU Directives Over Online Ad Practices
July 14, 2016  |  Regulation

Google is coming under fire by the European Union, which contends the Internet giant is abusing its power in the digital advertising space. In two...

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Two US Senators Call On FTC To Investigate Online Ad Fraud
Two US Senators Call On FTC To Investigate Online Ad Fraud
July 12, 2016  |  Security & Fraud

With advertising fraud online getting out of hand, U.S. Senators Mark Warner (D-VA) and Chuck Schumer (D-NY) are calling on the Federal Trade Commission to investigate...

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