online advertising

Amazon Tries Out Pop-Up Ads Over Rivals’ Products
Amazon Tries Out Pop-Up Ads Over Rivals’ Products
March 15, 2019  |  Amazon

Amazon has been testing a new feature on its mobile app where it forces users to either click through or select a pop-up ad for...

READ MORE >
Kroger Expands Marketing Relationship With Pinterest
Kroger Expands Marketing Relationship With Pinterest
March 15, 2019  |  Retail

Kroger and Kroger Precision Marketing (KPM) have announced a strategic integrated media and measurement relationship with Pinterest. The partnership will allow advertisers to use the...

READ MORE >
Online Ad Biz Neared $50B In Early 2018
Online Ad Biz Neared $50B In Early 2018
November 14, 2018  |  Business

A new report from Interactive Advertising Bureau (IAB) shows that the online advertising business continues to grow at double-digit rates. “This landmark figure cements digital...

READ MORE >
Will Facebook Overcome Its Problems In Q3 Results?
Will Facebook Overcome Its Problems In Q3 Results?
October 30, 2018  |  Earnings

Investors have their anxious eyes on Facebook this Tuesday (October 30), as the social media operator plans to report third-quarter 2018 results after the market...

READ MORE >
Google Images Now Shoppable Via AI Lens Tech
Google Images Now Shoppable Via AI Lens Tech
October 25, 2018  |  Google

Google announced Thursday (October 25) that it is making Google Images more useful by bringing Lens, its image-recognition mobile app, to Google Images. In a blog...

READ MORE >
Google Loses Key Online Advertising Exec To Greylock Partners
Google Loses Key Online Advertising Exec To Greylock Partners
October 02, 2018  |  Personnel

Sridhar Ramaswamy, the executive in charge of Google’s online advertising business, is leaving the company to take on a new role at Greylock Partners, the...

READ MORE >
Snap Launches eCommerce For Advertisers
Snap Launches eCommerce For Advertisers
September 27, 2018  |  eCommerce

Snapchat eCommerce is taking shape this week, with the company that operates the messaging app launching advertising products centered around online retail. The move comes...

READ MORE >
Five At Five: Amazon’s Online Ad Push Gains Steam
Five At Five: Amazon’s Online Ad Push Gains Steam
September 04, 2018  |  News

Welcome to Five at Five, your late look at today’s commerce and payments news. Today’s coverage includes the latest on Amazon’s ad efforts, along with a...

READ MORE >
GDPR Thins The Herd For Online And Mobile Advertising
GDPR Thins The Herd For Online And Mobile Advertising
August 23, 2018  |  Legal

Don’t cry for Facebook. Sure, the social media platform said it lost one million active users from Europe after the General Data Protection Regulation (GDPR)...

READ MORE >