online advertising

Target Seeks To Purchase Digital Ad Firm
Target Seeks To Purchase Digital Ad Firm
May 26, 2019  |  Partnerships / Acquisitions

Target is reportedly in discussions with Triad Retail Media, the retail advertiser owned by WPP PLC, to acquire it. The Wall Street Journal, citing people...

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Can Google Fight Off Amazon And Facebook In Online Ad Race?
Can Google Fight Off Amazon And Facebook In Online Ad Race?
May 01, 2019  |  Internet of Things

Google appears to be losing steam in the ongoing race to dominate the online advertising market, and competitors Amazon and Facebook are taking advantage of...

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Facebook Advertisers Remain Loyal Despite Scandals
Facebook Advertisers Remain Loyal Despite Scandals
April 09, 2019  |  Facebook

CNBC is reporting that despite a year of scandals for social media giant Facebook, advertisers are still flocking to the company, and user base and...

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Amazon Reins In Ads Amid Regulatory Probe
Amazon Reins In Ads Amid Regulatory Probe
April 03, 2019  |  Amazon

Amazon has removed some very prominent ads for some of its private label products amid increased regulatory scrutiny from politicians, according to reports. Amazon’s private...

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Amazon Tries Out Pop-Up Ads Over Rivals’ Products
Amazon Tries Out Pop-Up Ads Over Rivals’ Products
March 15, 2019  |  Amazon

Amazon has been testing a new feature on its mobile app where it forces users to either click through or select a pop-up ad for...

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Kroger Expands Marketing Relationship With Pinterest
Kroger Expands Marketing Relationship With Pinterest
March 15, 2019  |  Retail

Kroger and Kroger Precision Marketing (KPM) have announced a strategic integrated media and measurement relationship with Pinterest. The partnership will allow advertisers to use the...

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Online Ad Biz Neared $50B In Early 2018
Online Ad Biz Neared $50B In Early 2018
November 14, 2018  |  Business

A new report from Interactive Advertising Bureau (IAB) shows that the online advertising business continues to grow at double-digit rates. “This landmark figure cements digital...

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Will Facebook Overcome Its Problems In Q3 Results?
Will Facebook Overcome Its Problems In Q3 Results?
October 30, 2018  |  Earnings

Investors have their anxious eyes on Facebook this Tuesday (October 30), as the social media operator plans to report third-quarter 2018 results after the market...

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Google Images Now Shoppable Via AI Lens Tech
Google Images Now Shoppable Via AI Lens Tech
October 25, 2018  |  Google

Google announced Thursday (October 25) that it is making Google Images more useful by bringing Lens, its image-recognition mobile app, to Google Images. In a blog...

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