online advertising

Google Images Now Shoppable Via AI Lens Tech

Google Images Now Shoppable Via AI Lens Tech
Google Images Now Shoppable Via AI Lens Tech
October 25, 2018  |  Google

Google announced Thursday (October 25) that it is making Google Images more useful by bringing Lens, its image-recognition mobile app, to Google Images. Get the Full...

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Google Loses Key Online Advertising Exec To Greylock Partners
Google Loses Key Online Advertising Exec To Greylock Partners
October 02, 2018  |  Personnel

Sridhar Ramaswamy, the executive in charge of Google’s online advertising business, is leaving the company to take on a new role at Greylock Partners, the...

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Snap Launches eCommerce For Advertisers
Snap Launches eCommerce For Advertisers
September 27, 2018  |  eCommerce

Snapchat eCommerce is taking shape this week, with the company that operates the messaging app launching advertising products centered around online retail. The move comes...

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Five At Five: Amazon’s Online Ad Push Gains Steam
Five At Five: Amazon’s Online Ad Push Gains Steam
September 04, 2018  |  News

Welcome to Five at Five, your late look at today’s commerce and payments news. Today’s coverage includes the latest on Amazon’s ad efforts, along with a...

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GDPR Thins The Herd For Online And Mobile Advertising
GDPR Thins The Herd For Online And Mobile Advertising
August 23, 2018  |  Legal & Regulation

Don’t cry for Facebook. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

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Mobile Growth Leads To 24 Percent Ad Revenue Increase For Alphabet
Mobile Growth Leads To 24 Percent Ad Revenue Increase For Alphabet
July 24, 2018  |  Google

Alphabet, the parent company of Google, posted financial results Monday (July 23) that beat analyst expectations, and included a 26 percent year-over-year revenue increase to...

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Amazon To Take Bite Out Of Google’s Digital Ad Business
Amazon To Take Bite Out Of Google’s Digital Ad Business
May 15, 2018  |  Amazon

Amazon is testing out a new display ad offering that will allow merchants selling on the site to buy spots that will follow shoppers around...

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Amazon Courts YouTube Advertisers
Amazon Courts YouTube Advertisers
October 10, 2017  |  Amazon

Amazon is reportedly holding meetings in an effort to lure more advertisers to its video content platform in a bid to take on YouTube. Get...

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