personalization

Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 
Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 
August 17, 2023  |  Retail

In today’s economy, retailers are on a perpetual quest to connect with their consumers in more meaningful ways. In this pursuit, the focus has shifted...

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A Tale of 2 Brands: Macy’s Ramps Up Private Labels as Amazon Backs Away 
A Tale of 2 Brands: Macy’s Ramps Up Private Labels as Amazon Backs Away 
August 14, 2023  |  Retail

While Macy’s is making its plans public to enhance its private business, Amazon is reducing its focus on private-label operations.   Get the Full Story Complete...

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American Eagle’s Aerie Looks to Localization to Drive Conversions
American Eagle’s Aerie Looks to Localization to Drive Conversions
August 11, 2023  |  Retail

Personalization has become the norm, and retailers without this feature are considered obsolete and disconnected.  Get the Full Story Complete the form to unlock this...

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Cost Isn’t the Real Reason Consumers Bail on Retail Subscriptions
Cost Isn’t the Real Reason Consumers Bail on Retail Subscriptions
August 03, 2023  |  Subscription Commerce

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Starbucks Taps Digital Menus to Personalize the In-Restaurant Experience
Starbucks Taps Digital Menus to Personalize the In-Restaurant Experience
August 01, 2023  |  Earnings

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Loop CEO Says Returns Experience Now Drives Brand Loyalty
Loop CEO Says Returns Experience Now Drives Brand Loyalty
August 01, 2023  |  eCommerce

It’s nothing new, customers expect a straightforward and no-cost returns process. The option to change their minds about an item or rectify their dissatisfaction without...

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What Card-Linked Offers Have Been Missing
What Card-Linked Offers Have Been Missing
July 28, 2023  |  Data

Eric Dean, head of platform partnerships at Banyan, told PYMNTS that flexibility must govern marketing programs as merchants and financial institutions (FIs) seek to streamline...

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Chipotle Looks to Personalization to Boost Rewards Members’ Engagement
Chipotle Looks to Personalization to Boost Rewards Members’ Engagement
July 26, 2023  |  Earnings

As Chipotle looks to grow its already significant base of loyal customers, the brand is turning to personalized messaging to boost engagement.  Get the Full...

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Qualcomm and Meta Collaborate to Bring Gen AI on Devices
Qualcomm and Meta Collaborate to Bring Gen AI on Devices
July 18, 2023  |  artificial intelligence

Qualcomm Technologies is collaborating with Meta to make available Llama 2-based artificial intelligence (AI) implementations on smartphones and PCs. Get the Full Story Complete the form to...

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