PYMNTS Study

More Than Half of Consumers Say Personalized Offers Miss the Mark

More Than Half of Consumers Say Personalized Offers Miss the Mark
More Than Half of Consumers Say Personalized Offers Miss the Mark
December 29, 2023  |  Retail

Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite...

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30% of Consumers Struggle to Access Credit Products
30% of Consumers Struggle to Access Credit Products
December 28, 2023  |  Loans

About 30% of consumers have low credit scores — 650 or less — that have denied them access to credit products. Get the Full Story...

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Financial Services Providers Use Gamification to Help Customers Manage Debt
Financial Services Providers Use Gamification to Help Customers Manage Debt
December 28, 2023  |  Debt

Most consumers are dealing with some level of debt. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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Convenience Drives Retail Subscription Adoption in Q4
Convenience Drives Retail Subscription Adoption in Q4
December 28, 2023  |  Subscriptions

With convenience emerging as the primary motivation for retail subscription adoption, retailers are challenged to adapt their strategies to meet customer expectations and capitalize on...

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2023 in Review: Digital Wallets Emerge as Alternative Payment Method
2023 in Review: Digital Wallets Emerge as Alternative Payment Method
December 28, 2023  |  Mobile

In 2023, digital wallets such as Apple Pay and Google Pay gained popularity among consumers. Get the Full Story Complete the form to unlock this...

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Younger Consumers Less Likely to Use Credit Cards
Younger Consumers Less Likely to Use Credit Cards
December 28, 2023  |  Credit Cards

The younger the consumer, the less likely they are to use credit cards. Get the Full Story Complete the form to unlock this article and...

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65% of Marketplaces Without Payment Capabilities Plan to Add Them
65% of Marketplaces Without Payment Capabilities Plan to Add Them
December 28, 2023  |  Payment Methods

Companies across industries are adopting or enhancing embedded payments as a way to improve the customer experience and create new sources of revenue. Get the...

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Business Credit Card Use Hits Year High as SMBs Manage Cash Flow
Business Credit Card Use Hits Year High as SMBs Manage Cash Flow
December 28, 2023  |  SMBs

Managing cash flow is an essential aspect of running a small- to medium-sized business, and business credit cards can be a valuable tool. Get the...

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