social commerce

TikTok Looks to Boost Brand and Retail Conversions With More Data
TikTok Looks to Boost Brand and Retail Conversions With More Data
September 22, 2023  |  Retail

TikTok users not only browse TikTok but actively engage with its content. This trend has prompted brands and retailers of all scales to take notice...

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Debt Doesn’t Deter Gen Z From Shopping on Pinterest 
Debt Doesn’t Deter Gen Z From Shopping on Pinterest 
September 22, 2023  |  Social Commerce

Pinterest, a place for inspiration, is finally considered a shoppable destination, according to users of the platform.   Get the Full Story Complete the form to...

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Report: TikTok Takes on Amazon and Walmart With Holiday Discounts
Report: TikTok Takes on Amazon and Walmart With Holiday Discounts
September 17, 2023  |  eCommerce

TikTok is reportedly preparing to roll out heavy holiday discounts starting next month. Get the Full Story Complete the form to unlock this article and enjoy...

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TikTok Shop Goes Live in the U.S.
TikTok Shop Goes Live in the U.S.
September 12, 2023  |  Social Commerce

TikTok is rolling out its shopping platform to its U.S. audience.  Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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TikTok Says SMBs Can’t Go Viral Without Understanding This First
TikTok Says SMBs Can’t Go Viral Without Understanding This First
September 12, 2023  |  SMBs

In recent years, TikTok has emerged as a powerful tool for small and medium-sized businesses (SMBs) looking to drive business growth. Its reach and engagement...

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Report: TikTok’s Shop Raises Concerns Over Authenticity and Data Privacy
Report: TikTok’s Shop Raises Concerns Over Authenticity and Data Privacy
September 08, 2023  |  Social Commerce

TikTok’s new Shop marketplace, which has launched to some users in the United States, has reportedly raised concerns about product authenticity and data privacy. Get the Full...

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Nike, Macy’s and Pinterest Embrace Shopping’s Not-So-Secret Ingredient 
Nike, Macy’s and Pinterest Embrace Shopping’s Not-So-Secret Ingredient 
September 08, 2023  |  Retail

From fashion to advertising and beyond, companies increasingly recognize the importance of representing a diverse range of body types, skin tones and backgrounds in their...

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X to Collect User Biometric and Employment Data on Road to Super App
X to Collect User Biometric and Employment Data on Road to Super App
August 31, 2023  |  Mobile Applications

X, the social network formerly known as Twitter, has updated its privacy policy to include a new kind of user data it plans to collect: biometric data....

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Partners Coffee: Shifting Social Media Landscape Demands New D2C Strategies
Partners Coffee: Shifting Social Media Landscape Demands New D2C Strategies
August 25, 2023  |  Social Commerce

Amid rapid changes in social media, Partners Coffee noted that, for smaller, direct-to-consumer (D2C) brands, marketing on these platforms is becoming less and less worthwhile compared to...

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