social commerce

Walmart Aims to Add Influencers via Content Creation Tool and Commissions

Walmart Aims to Add Influencers via Content Creation Tool and Commissions
Walmart Aims to Add Influencers via Content Creation Tool and Commissions
October 18, 2022  |  Walmart

Walmart announced Tuesday (Oct. 18) that it is launching a new content creation platform of digital tools so that influencers and other creative-minded types can...

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Move Over, Millennials — Gen Z to Start Calling the Shots in Payments
Move Over, Millennials — Gen Z to Start Calling the Shots in Payments
October 18, 2022  |  Consumer Insights

When we see what’s transpired in the past three years, the utility of long-term outlooks becomes clear as the businesses that paid attention to trendlines...

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LVMH’s Unstoppable Luxury Train Detours to the TikTok Masses
LVMH’s Unstoppable Luxury Train Detours to the TikTok Masses
October 12, 2022  |  Retail

Within hours of posting slump-defying third quarter results that starkly reflected wealthy consumers’ continued insulation from the effects of inflation, French luxury giant LVMH then...

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Do US Consumers Want a Super App?
Do US Consumers Want a Super App?
October 05, 2022  |  Retail

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Meta Unveils New Ad Formats for Reels, Instagram
Meta Unveils New Ad Formats for Reels, Instagram
October 04, 2022  |  Social Commerce

Meta Platforms has announced a series of new ad formats designed to help advertisers reach their audience based on how they spend their time on...

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Poshmark Buyout Reflects Hidden Value Within Battered Resale Industry
Poshmark Buyout Reflects Hidden Value Within Battered Resale Industry
October 04, 2022  |  Retail

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TikTok Taps TalkShopLive to Host US Live Shopping
TikTok Taps TalkShopLive to Host US Live Shopping
October 02, 2022  |  eCommerce

Social media platform TikTok is launching live shopping in North America — and in an attempt to avoid problems that afflicted the U.K. version of...

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53% of Consumers Trust Banks to Provide Super Apps
53% of Consumers Trust Banks to Provide Super Apps
September 29, 2022  |  Connected Economy

The super app shift favors the banks, with decades of experience and long-lived relationships with customers. The super app shift favors the FinTechs, with the...

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