social commerce

MENA Platforms Leverage Social Commerce to Appeal to Connected Consumers

MENA Platforms Leverage Social Commerce to Appeal to Connected Consumers
MENA Platforms Leverage Social Commerce to Appeal to Connected Consumers
November 22, 2022  |  eCommerce

In Egypt’s eCommerce market, two retail models sit side by side. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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YouTube Will Delve Deeper Into Social Commerce
YouTube Will Delve Deeper Into Social Commerce
November 15, 2022  |  Social Commerce

YouTube will deepen its investment in shopping programs next year as the video platform looks to capture a growing social selling market. Get the Full...

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American Express Taps TikTok To Reach Gen Z Shoppers
American Express Taps TikTok To Reach Gen Z Shoppers
November 14, 2022  |  eCommerce

American Express has teamed with TikTok for the “#ShopSmall Accelerator,” a program designed to help small businesses reach Gen Z shoppers. Get the Full Story...

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TikTok Launches eCommerce Feature in US
TikTok Launches eCommerce Feature in US
November 13, 2022  |  eCommerce

TikTok has reportedly entered the U.S. eCommerce market, competing with the likes of Amazon as well as other social media brands looking to become shopping...

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YouTube, Twitter, Amazon Double-Down on Social Commerce Amid Growth Scarcity
YouTube, Twitter, Amazon Double-Down on Social Commerce Amid Growth Scarcity
November 11, 2022  |  Retail

It seems that 2022 is shaping up as the year social selling got its act together, or at least came to the front of the...

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TikTok Cuts Revenue Goal as Social Media Ad Spend Falls
TikTok Cuts Revenue Goal as Social Media Ad Spend Falls
November 09, 2022  |  Social Commerce

Social media platform TikTok has reduced its revenue target for the year by as much as $2 billion amid flagging advertising and eCommerce sales. Get...

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Meta Offers Creators More Tools to Earn Income
Meta Offers Creators More Tools to Earn Income
November 03, 2022  |  Social Commerce

Meta has unveiled a series of tools designed to help creators earn money on its Facebook and Instagram platforms. Get the Full Story Complete the...

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Spike in Social Media, Messaging and App Use Is Pathway to eCommerce
Spike in Social Media, Messaging and App Use Is Pathway to eCommerce
October 31, 2022  |  Retail

When it comes to increasing digital engagement, traditional eCommerce can take cues from social media and messaging. As new PYMNTS data found, a spike in...

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