social commerce

Digital Dossiers Reduce Stress of D2C Diamond, Jewelry Sales
Digital Dossiers Reduce Stress of D2C Diamond, Jewelry Sales
August 30, 2022  |  Retail

It wasn’t that long ago that the thought of buying a $10,000 or $20,000 engagement ring online was unthinkable, and yet today, thanks to advances...

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Meta Expands NFT Sharing Feature From Instagram to Facebook
Meta Expands NFT Sharing Feature From Instagram to Facebook
August 29, 2022  |  NFTs

Continuing the rollout of the digital collectibles feature started in May, Meta is now enabling people to post non-fungible tokens (NFTs) they own on Facebook...

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Indian Social Commerce Platform Meesho Closes Grocery Business
Indian Social Commerce Platform Meesho Closes Grocery Business
August 28, 2022  |  Social Commerce

Social commerce company Meesho has reportedly shuttered its Indian grocery business Superstore. Superstore has been closed in over 90% of the cities in India, with...

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Can Pinterest Monetize Traffic Bump From Hot New ‘Collage’ App?
Can Pinterest Monetize Traffic Bump From Hot New ‘Collage’ App?
August 26, 2022  |  Retail

A new standalone app from Pinterest that enables both collage-making and shopping has been quickly embraced by users. According to multiple media reports, Shuffles has...

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Can Big Tech and Big Box Make Social Commerce Seamless?
Can Big Tech and Big Box Make Social Commerce Seamless?
August 19, 2022  |  Retail

Seamless click-to-buy experiences that fuse together social media discoverability and buying impulse and shorten the path to conversion are stepping into the spotlight more as...

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Today in the Connected Economy: TikTok Debuts New Ad Features
Today in the Connected Economy: TikTok Debuts New Ad Features
August 18, 2022  |  Connected Economy

Today in the connected economy, TikTok rolls out new features to help brands advertise their wares on the popular social media platform. Plus, PYMNTS looks...

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TikTok Aims to Blend Content and Commerce With ‘Shopping Ads’
TikTok Aims to Blend Content and Commerce With ‘Shopping Ads’
August 18, 2022  |  Social Commerce

TikTok has introduced “Shopping Ads,” which the social media platform said is designed to help brands “meet shoppers wherever they are in the purchase journey”...

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Report: Walmart May Boost Use of Influencers to Promote Products
Report: Walmart May Boost Use of Influencers to Promote Products
August 18, 2022  |  Retail

Walmart may be looking at increasing its use of social media influencers to promote its own products and those of its third-party sellers, having filed...

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Poshmark Q2 Sees Record Users, as Value-Conscious, Premium Buyers Clean Out Closets
Poshmark Q2 Sees Record Users, as Value-Conscious, Premium Buyers Clean Out Closets
August 12, 2022  |  Earnings

Social commerce marketplace Poshmark said growing demand from budget-minded consumers at both ends of the economic spectrum drove a 14% increase in its customer base...

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