social commerce

Google Rolls out Tweaks to Make YouTube, Search More Shoppable
Google Rolls out Tweaks to Make YouTube, Search More Shoppable
July 27, 2022  |  News

Continuing the transformation of its massive commerce product suite, Google is quietly introducing new features to build a better buying experience. This was laid out...

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Gap Pivots From C-Suite Shake-up to ‘Shock Drops’ for Yeezy
Gap Pivots From C-Suite Shake-up to ‘Shock Drops’ for Yeezy
July 25, 2022  |  Retail

In 1937, the “world’s greatest salesman,” Elmer Wheeler, shot to fame and fortune with a marketing book and quip “Don’t Sell the Steak — Sell...

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Pinterest’s Jeremy King on Getting Serious About Converting Inspiration to Sales
Pinterest’s Jeremy King on Getting Serious About Converting Inspiration to Sales
July 25, 2022  |  Commerce

When Pinterest CEO Ben Silbermann shifted to an executive chairman role in June, bringing in Google’s Bill Ready as CEO, it left little doubt about...

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Meta to Support Small Businesses via Online, In-Person Programs
Meta to Support Small Businesses via Online, In-Person Programs
July 21, 2022  |  SMBs

Facebook parent Meta is launching Small Business Studios, an initiative designed to support small businesses with virtual and in-person programs. The initiative will include an...

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Shrinkflation on the Menu Sparks Unsavory Yelp Reviews
Shrinkflation on the Menu Sparks Unsavory Yelp Reviews
July 20, 2022  |  Economy

Reviewers on Yelp have a bitter taste in their mouths and are taking to the social site as meal sizes shrink amid rising costs for everything and...

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High Fashion Meets High Tech as Creator-Influencers Perfect the Art of Online Conversion
High Fashion Meets High Tech as Creator-Influencers Perfect the Art of Online Conversion
July 20, 2022  |  Social Commerce

What is Fashion Week if not the epitome of influencer marketing? Such is the draw of the personalities who design looks we love, and those...

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Shopify Teams With YouTube for Shopping Features
Shopify Teams With YouTube for Shopping Features
July 19, 2022  |  Social Commerce

Shopify and YouTube are teaming up to offer new shopping functions that will enable creators and merchants to feature products for sale via livestreams, videos...

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Today in the Connected Economy: Starbucks Considers UK Sale
Today in the Connected Economy: Starbucks Considers UK Sale
July 18, 2022  |  Connected Economy

Today in the connected economy, Instagram announces users can now make payments in chat for items they come across when browsing their social feeds. Also,...

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Instagram Users Can Now Buy Products in Chat
Instagram Users Can Now Buy Products in Chat
July 18, 2022  |  Social Commerce

Instagram has announced that shoppers can now make payments in chat for items they see while they scroll through their social media feeds, according to...

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