Not too long ago, the role of a retail store associate was fairly straightforward: When a customer came into the store, employees were tasked with...
Instagram has begun testing ads in the Instagram Shop tab, starting with a limited test involving U.S. brands including Away, Boo Oh, Clarepaint, Deux and...
Contextual commerce is rapidly evolving, growing both in scale and in scope, growing more common and becoming integrated into more parts of consumers’ routines. One...
Instagram on Tuesday (Aug. 3) unveiled a hub within the social media platform that will show both organic and paid posts from similar businesses, with...
In this week’s news, we saw Lloyds Bank is teaming up with Mastercard to launch PayFrom Bank. Also, new insights have emerged on social commerce...
Social media firms are placing their bets on the wave of interest in social commerce, in which their respective platforms essentially become storefronts where users...
We live in the age of influencers. Taylor Swift and Benny Drama come to mind, sure. But there are millions of others on the net,...
Influencers will be getting an upgraded set of tools from fashion apparel retailer Express through its new Community Commerce program, with the brand latching onto...
Twitter has launched Shop Module, a pilot version of an in-app shopping tool that will allow users to click on and purchase products without leaving...