social commerce

TikTok To Host Event For SMBs
TikTok To Host Event For SMBs
March 03, 2021  |  SMBs

TikTok is looking to get more involved in the world of small- to medium-sized businesses (SMBs), CNBC reported. Get the Full Story Complete the form...

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Contextual Commerce Expands Beyond Social Media
Contextual Commerce Expands Beyond Social Media
March 03, 2021  |  Retail

The contextual commerce wave has been building for quite some time. In 2018 — a full two years before the words “global pandemic” became a...

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Walmart’s ‘Cookshop’ Celebrity Collaborations Use Content To Build Deeper Relationships With Consumers
Walmart’s ‘Cookshop’ Celebrity Collaborations Use Content To Build Deeper Relationships With Consumers
March 01, 2021  |  Retail

Walmart and video tech company Eko are expanding their Cookshop partnership, a series of shoppable recipe videos that feature brand collaborations and celebrity partnerships to...

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Twitter Plans To Roll Out Subscription Offering
Twitter Plans To Roll Out Subscription Offering
February 25, 2021  |  Social Commerce

As it aims to double its yearly revenue and speed up user growth during the next couple of years, Twitter Inc. intends to debut a subscription...

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Shopify-TikTok Social Commerce Pact Expands, Spurring Facebook, Pinterest In Social Sales
Shopify-TikTok Social Commerce Pact Expands, Spurring Facebook, Pinterest In Social Sales
February 24, 2021  |  Social Commerce

You don’t have to read tea leaves or master divination to see that social commerce is heating up as a huge payments trend this year....

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Chefclub Taps Into Social Content To Spark D2C Demand
Chefclub Taps Into Social Content To Spark D2C Demand
February 23, 2021  |  Retail

Chefclub, a food media company that made a name for itself with its highly shareable recipe videos, is parlaying its playful, quirky content brand into...

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TikTok, UFC Strike New Deal For Providing ‘Exclusive’ Fight Content
TikTok, UFC Strike New Deal For Providing ‘Exclusive’ Fight Content
February 18, 2021  |  Partnerships / Acquisitions

TikTok has inked a multi-year partnership with UFC, the Ultimate Fighting Championship, to provide “exclusive content” and “behind-the-scenes moments.” The mixed martial arts organization first...

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Microsoft Reportedly Mulled Acquisition Of $51 Billion Pinterest
Microsoft Reportedly Mulled Acquisition Of $51 Billion Pinterest
February 11, 2021  |  Partnerships / Acquisitions

Microsoft was in talks with $51 billion Pinterest for a possible acquisition deal, but the discussions are currently on hold, Financial Times reported on Thursday...

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Shopify Expands Shop Pay To Merchants On Facebook, Instagram
Shopify Expands Shop Pay To Merchants On Facebook, Instagram
February 09, 2021  |  Social Commerce

Shopify, an eCommerce platform for businesses, is expanding its payments tool Shop Pay to merchants on Facebook and Instagram. Get the Full Story Complete the...

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