It all started with an empty box under the Christmas tree back in 1977. More precisely, it started with several hundred thousand...
If EA Games — the third- or fourth-largest video game company in the world — had set out to write a step-by-step guide on...
They say it’s the golden era of the American geek. There’s a new Star Wars scheduled to be released every year between...
The Force is strong with toy sales, apparently. Buoyed by the success of the latest Star Wars movie released just before Christmas, “Star...
Just as “Star Wars: The Force Awakens” is doing record-shattering business at the box office for Disney, the movie’s tie-in toy merchandise...
Can one product revitalize an entire industry? The latest ‘Star Wars’ installment could stand as an example of how the massive success...
With big movies come long lines, and no movie in history has been poised to be much bigger than ‘Star Wars: The...
There are important lessons in the longevity of the Star Wars brand for retailers looking to capture some of that elusive lightning...