Star Wars

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  6.1K

  Retail

  Help Me, Obi-Wan Kenobi: How Star Wars Blasted Merchandising To A New Level

  It all started with an empty box under the Christmas tree back in 1977. More precisely, it started with several hundred thousand...

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  10.5K

  eCommerce

  EA, Star Wars And The Force (Of Payments) That Wasn’t With Them

  If EA Games — the third- or fourth-largest video game company in the world — had set out to write a step-by-step guide on...

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  4.4K

  Retail

  Finding The Right Loot For A Rarified Audience

  They say it’s the golden era of the American geek. There’s a new Star Wars scheduled to be released every year between...

• Retail

  How Star Wars Is Propelling The Toy Industry

  The Force is strong with toy sales, apparently. Buoyed by the success of the latest Star Wars movie released just before Christmas, “Star...

• Retail

  ‘Star Wars’ Merchandise Awakens Hasbro’s Sales

  Just as “Star Wars: The Force Awakens” is doing record-shattering business at the box office for Disney, the movie’s tie-in toy merchandise...

• Hmmm

  Star Wars: Episode 7.5 — The Ripple Effect

  Can one product revitalize an entire industry? The latest ‘Star Wars’ installment could stand as an example of how the massive success...

• In Depth

  The Force Is With Mobile

  With big movies come long lines, and no movie in history has been poised to be much bigger than ‘Star Wars: The...

• In Depth

  Use The Force (For Retail Profit)

  There are important lessons in the longevity of the Star Wars brand for retailers looking to capture some of that elusive lightning...