Sections
Star Wars
-
5.7KRetailHelp Me, Obi-Wan Kenobi: How Star Wars Blasted Merchandising To A New Level
It all started with an empty box under the Christmas tree back in 1977. More precisely, it started with several hundred thousand...
-
10.1KeCommerceEA, Star Wars And The Force (Of Payments) That Wasn’t With Them
If EA Games — the third- or fourth-largest video game company in the world — had set out to write a step-by-step guide on...
-
4.1KRetailFinding The Right Loot For A Rarified Audience
They say it’s the golden era of the American geek. There’s a new Star Wars scheduled to be released every year between...
- Retail
How Star Wars Is Propelling The Toy Industry
The Force is strong with toy sales, apparently. Buoyed by the success of the latest Star Wars movie released just before Christmas, “Star...
- Retail
‘Star Wars’ Merchandise Awakens Hasbro’s Sales
Just as “Star Wars: The Force Awakens” is doing record-shattering business at the box office for Disney, the movie’s tie-in toy merchandise...
- Hmmm
Star Wars: Episode 7.5 — The Ripple Effect
Can one product revitalize an entire industry? The latest ‘Star Wars’ installment could stand as an example of how the massive success...
- In Depth
The Force Is With Mobile
With big movies come long lines, and no movie in history has been poised to be much bigger than ‘Star Wars: The...
- In Depth
Use The Force (For Retail Profit)
There are important lessons in the longevity of the Star Wars brand for retailers looking to capture some of that elusive lightning...