Today In Data

Today In Data: Amazon Alexa Leads Voice Assistant Market

With Amazon Alexa, Google Home and Apple’s Siri, the voice-activated personal assistant market has seen mass expansion over the past few years.

The convenience of being able to speak rather than type out actions has drawn in consumers in a unique way. Given the variety of action options, one of these voice-activated personal assistants has risen above the rest: Amazon’s Alexa.

Here are the numbers:

70.6 percent | Percentage of voice-activated personal assistant market owned by Amazon Alexa

35.6 million | Number of U.S. consumers to use voice-activated personal assistants in 2017

128.9 percent | Increase in voice-activated personal assistant market since 2016

23.8 percent | Percentage of voice-activated personal assistant market owned by Google Home

60.5 million | Number of U.S. consumers predicted to use virtual assistants an average of once per month

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