The More Things Change…
Everyone remembers the adage: The more things change, the more they remain the same. Though much has changed in the digital age, much does remain the same. We still watch TV, albeit different from the way we once did. We want good customer service, though — worldwide — we don’t necessarily need it from a person. Buying toys, particularly around the holiday season, continues to be the plan for 2018, despite the end of Toys R Us. And, despite wide projections of doom, consumers are still shopping in the real world, though their journey to the point of sale may be much more digitally moderated than ever before.
