Today In Data: Managing Data’s New Normal
One out of every 10 Starbucks orders goes through its mobile app – and though Starbucks is more successful than your average player with mobile, the trend is moving quickly and pervasively throughout QSRs nationwide. Mobile and digital touchpoints are proliferating – and the digital sales figures tell the tale. But with advances come challenges in keeping track of who does – and does not – have access to data. And, of course, in keeping the right tech to track and interpret it as it flows in.
Data:
