While giving the customer what they want is always advisable, knowing exactly what it is can be challenging, as needs depend greatly on context. Some things are always a pretty safe bet – the need for speed is common whether one is talking business or consumer payments, which means finding a way to do it faster is usually a good idea. But consumers also like convenience, whether they’re paying online, in-store or at the pump. The trick for operators is to find ways to start on that convenience, and build an increasingly attractive and functional offering for consumers.
Data:
70 percent: Share of businesses that report they would benefit from real-time payments’ instant funds availability.
62 percent: Share of bridge millennials who report a willingness to use an app to pay at a gas station if it were convenient.
60 percent: Share of Indian consumers shopping five or more times monthly via mobile apps.
59 percent: Share of businesses that report real-time payments capability would improve their cash flow and certainty.
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52 percent: Share of bridge millennials who report purchasing other items in the store when they purchase gas.
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