Finding Shoppers A Home Of Their Own
Given the amount of time the average consumer spends glued to a smartphone, it is not terribly surprising to see the large number of firms trying to build the one uber app that rules the rest. But while a majority of consumers might see the value, the reality may be hard to deliver, given the diverse tastes consumers show individually and by demographic. Given all the niche spots and creators on the web, will it ever be possible to build a digital home for all customers to come back to?
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